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    Tripti Anil

    Tripti Anil

    Search and Social Media Professional

    Mumbai, India

    I am a Online Marketing Professional with Professional Diploma in Marketing from CIM. I am from Journalism background, but have been in Search & Social marketing for quite...Read moreI am a Online Marketing Professional with Professional Diploma in Marketing from CIM. I am from Journalism background, but have been in Search & Social marketing for quite some time, I can't remember exactly how I ended up into it...no regrets though - it's new, it's exciting, ever changing and very addictive if I may say so.

    My detailed CV

    MAJOR SOCIAL MEDIA COMPANY – Mumbai, India…………………………………………………….Jun 2016-Present
    Relationship Management project for a social media company to instill best practices in using the platform and its products to achieve their social media goals without the use of paid advertising

    MAJOR MUSIC APP – New York, USA…………………………………………………….Dec 2016-Jun 2017
    Managed Ad Operations globally for the music app on DoubleClick for Publishers

    LARGE AUTOMOBILE CLIENT – TURIN, ITALY…………………………………………………….Feb 2015-Dec 2016
    Managed PPC & SEO strategy and optimization for 9 sites for the automobile company across 9 markets in Europe

    AKHIL AUTISM FOUNDATION – NJ, USA…………………………………………………….Mar 2014-Jun 2015

    Founded in 2007, Akhil Autism Foundation is a non-profit organization registered in NJ, USA. They work towards sourcing all the cutting edge interventions for autism carried out in the US to India. I will be helping them to set up digital marketing channels like paid search, social media and affiliate marketing. I have just begun working for them and will have paid search and social media accounts live by end of June 2014.

    Digital Marketing Consultant

     Setting up Google Analytics for their sites and configuring reporting dashboards (ongoing project).
     Redoing their onsite content and SEO.


    NURTUREHUT.COM– London, UK…………………………………………………………April 2013-Feb 2014

    Founded in 2013 nurturehut.com is a startup in the health and spa products vertical. Having made it big as a retailer on eBay UK, they have just launched their site.

    Digital Marketing Consultant

     Created PPC account with 5 campaigns targeting bestsellers for the retailer.
     Helped with onsite SEO and content.
     Helped them set up their social media accounts and laid out a social media marketing strategy.


    NYKAA.COM– Mumbai, India ……………………………………………………………Dec 2013-Jan 2014

    Founded in 2012 nykaa.com is a startup in the beauty and health products vertical in India. Spearheaded by Ms. Falguni Nayar, the former MD of Kotak Mahindra Capital Company, along with a team of experienced professionals, Nykaa.com is committed to bring to you the best and the biggest brands in beauty and health.

    Search Marketing Consultant

     Introduced ROI centric bidding strategies to the account management team
     Consultation on restructuring and housekeeping of the AdWords accounts.


    FEELUNIQUE.COM– Jersey, UK…………………………………………………………… June 2012 – April 2013

    Founded in 2005 feelunique.com is the ultimate destination for all things beauty and a one stop shop for the best in beauty, men's grooming, health and nutrition.

    Search Marketer

     Managed annual PPC spend of £2 million
     Responsible for developing and the Feel Unique search marketing strategy.
     Replicated the entire Google account structure over to Microsoft adCenter.
     Increased overall site visits by 120% and increased PPC revenue by 40%.
     Increased non-brand portfolio by 30%.
     Successfully implemented and grew Google Shopping campaigns targeting UK, Australia, USA and France. (Successfully implemented Google Shopping campaigns across the UK and 4 international markets)


    ClickViSEOn, Jersey, UK Feb 2012- Jun 2012

    ClickViSEOn is my own brand of online marketing consultancy services which was conceived in Feb 2012. I have worked on Search, Social Media, Online Content and SEO under this brand.

    Online Marketing Consultant

     Created PPC account and campaign structure for thetightspot.com and mathuplift.com
     Provided content for weekly video newsletters for The Online TV Group for 4 months.
     Generated over 200 leads for ADmantX advertising platform through LinkedIn.
     Managed SEO content blog for thetightspot.com
     Developed and implemented SEO strategy for thetightspot.com


    Flying Brands Plc. – Jersey, UK……………………………………………………………………….. June 2011 – Feb 2012

    Leading online and catalog retailer of multiple brands including Flying Flowers, Gardening Direct, Garden Bird Supplies and Flowers Direct.

    Group PPC Manager

     Increased mobile search clicks by 40% within the provided ROAS remit.
     Optimized the Flying Brands PPC accounts to improve CPA by 25% without impacting the revenue.
     Managed annual PPC spend of £1 million
     Improved PPC margins by over 25%.


    ROK Fulfillment Services Ltd. – Jersey, UK Feb 2011 – June 2011

    Rok is an online retailer with multiple brands across various verticals including gadget accessories, travel and fashion accessories.

    Online Marketing Manager

     Managing PPC accounts with yearly spend of £0.5 million.
     Lead a team of SEO link builders working from India.
     Supervised SEO content project for blog network of over 70.
     Driving weekly affiliate activity for memorybits.co.uk on Webgains affiliate network.


    Online Marketing Consultant. – Jersey, UK April 2010 - Jan 2011

    I started freelancing in April 2010.

     Managing PPC account with annual spend of £50,000 for Promomachine.com
     Provided SEO content for promomachine.com and promomachine.co.uk
     PPC accounts managed Channel Islands Travel Services (annual spend £100,000), Morvan Hotels Ltd (annual spend £100,000), London Study Centre (annual spend £200,000) and MemoryBits.co.uk (annual spend £0.5 million)


    MemoryBits Intl Jersey Ltd. – Jersey, UK May 2008 – Apr 2010

    MemoryBits is an online retailer with multiple brands across various verticals including gadget accessories, travel and fashion accessories.

    Asst. Marketing Manager

     Managing PPC accounts with yearly spend of £0.5 million.
     Lead a team of SEO link builders working from India
     Supervised SEO content project for blog network of over 70.
     Managing a team of 3 online marketers working across affiliate, price comparison and SEO content channels.

    Packt Publishing Ltd. – Mumbai, India……………………………………………………………..July 2006-May 2008

    Packt is one of the most prolific and fast-growing tech book publishers in the world.

    Author Agent

     Managing author relationships and recruiting new authors.
     Developing new mini-site for authors http://www.packtpub.com/authors


    EDUCATION

    Marin Advanced Certified Professional
    MARIN SOFTWARE, London, UK (2013)

    Professional Diploma in Marketing
    CHARTERED INSTITUTE OF MARKETING, UK (2010-2012)

    Post Graduate Diploma in Journalism
    BOMBAY COLLEGE OF JOURNALISM, Mumbai, India (2001-2002)

    BSc Statistics + Operations Research
    UNIVERSITY OF MUMBAI, Mumbai, India (1996-1999)

      4.7
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    Social Media Marketing (Business) Linkedin Twitter and Blogs
    • Damonby Damon F.
    • Posted: 30 Jan 2012
    • 1
    • 23 Feb 2012 Damon F.
      Damon F.
      Croxley Green, GB

      Excellent!!

    • 13 Feb 2012 Damon F.
      Damon F.
      Croxley Green, GB

      Excellent!

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    News researcher for Digital Marketing TV Channel
    • Peterby Peter M.
    • Posted: 13 Jan 2012
    • 1
    • 28 Mar 2012 Peter M.
      Peter M.
      London, GB

      Excellent Work

    • 23 Mar 2012 Peter M.
      Peter M.
      London, GB

      Excellent Wok

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