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    Sibh Megson

    Sibh Megson

    Marketing Freelancer

    Knaresborough, United Kingdom

    I started out working in marketing for well-known organisations such as Glenmorangie, Macmillan Books and The Scotch Malt Whisky Society. In 2001 I decided to go freelance with...Read moreI started out working in marketing for well-known organisations such as Glenmorangie, Macmillan Books and The Scotch Malt Whisky Society. In 2001 I decided to go freelance with a view to offering practical marketing support to growing businesses with developing brands. This has given me the opportunity to work across a variety of sectors including food and drink, sport and leisure, visitor attractions and charities.

    Some organisations take me on to help them put together a strategic marketing plan. They may then keep me on to help them deliver some or all of it. Other clients simply want a one-off project seen through to completion. This can include anything from developing a new brand identity, launching a new product, raising the profile in a new market or writing a brochure. Whatever the requirement, I am flexible and responsive according to the needs of the client.





    Area Covered: Yorkshire, Northumberland
    Work Experience Summary: The Northumberland Cheese Company - initially appointed to carry out a strategic marketing review which led on to developing a marketing plan for them. I then took on specific projects such as repositioning and relaunching a product range, carrying out customer surveys and analysis, producing regular newsletters.

    Musselburgh Racecourse - Appointed to develop and implement a marketing plan which would increase attendance. Through a programme of advertising and promotions, we raised awareness of the racecourse, improved the profile of selected race days, increased visitor numbers by 11% and raised profitability signficantly.

    House Call Care Ltd - Developed a brand identity to support expansion and enhance communication

    Yester Farm Dairies - Developed a direct mail campaign to increase customer base in Edinburgh area. Rolled this out to Borders and Northumberland at later stages.

    Luffness Mains Growers - Managed the development of a brand identity and then their web content.

    Further examples available on request.
    Education Summary: BA Hons (University of Durham)
    CIM Diploma in Marketing

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