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    Sandhya Mahadevan

    Sandhya Mahadevan

    conceptualiser, content creator, fashion designer, researcher

    Singapore, Singapore

    English and Tamil speaking

    CONTENT CREATOR I COORDINATOR I CONSULTANT I DESIGNER I EDITOR I WORDSMITH WORK EXPERIENCE - PUBLISHING Senior Editor, Custom Media & Special Projects Tatler Asia Pte...Read moreCONTENT CREATOR I COORDINATOR I CONSULTANT I DESIGNER I EDITOR I WORDSMITH

    WORK EXPERIENCE - PUBLISHING
    Senior Editor, Custom Media & Special Projects
    Tatler Asia Pte Ltd, Singapore
    (Jan 2019 – Present)

    Led the department in terms of informing overall editorial strategy—print and digital—for corporate client portfolio. This included directing daily development of content, budget and production management, brand strategies and marketing protocols for all titles. Also responsible for bringing in new business—pitched for new titles and spearheaded tender proposals.

    Titles in charge of:
    Sands Style, S Style and 10th Anniversary Coffeetable Book (by Marina Bay Sands) • Ascott Living (by The Ascott Limited) • Longitude (by ONE°15 Marina Sentosa Cove) • Horizons (by SUTL Group) • Best Of Singapore (by Tatler Singapore) • Keppel Bay Conservation Project

    Assistant Editor & Digital co-ordinator
    SPH Magazines Pte Ltd, Singapore
    (May 2018 – Present)

    Informed overall editorial strategy and created content for print and online along with the editor-in-chief. Led the magazines’ day-to-day operations, edited stories to the highest standards of quality in line with the tone of the magazine, and supervised, mentored and guided section editors and external freelancers.
    Titles in charge of:
    The Singapore Women’s Weekly • The Finder • Harper’s Bazaar Singapore

    Editor, Custom Content Solutions
    SPH Magazines Pte Ltd, Singapore
    (Sep 2016 – Jan 2018)

    Conceptualised, planned and created content for corporate client portfolio with the intent of effectively communicating brand objectives, ideology and identity across multiple platforms. Was also responsible for spearheading tender pitches for new titles.
    Titles in charge of:
    Ascent (by Ascendas) • Fraser Cachet (By Frasers Hospitality Pte Ltd) • Always Toyota (By Toyota Singapore) • Singapore Health (By NUH and Singapore General Hospital)

    Senior Sub Editor, Harper’s Bazaar Singapore
    SPHM Singapore
    (Jun 2012 – Sep 2016)

    Copy edited and reported for the magazine’s Lifestyle and Beauty sections—print and online. Conceptualised and project-managed brand extensions, creative buys and marketing projects. Conducted content syndication and copyright negotiations with Hearst New York.

    WORK EXPERIENCE - BRANDING

    Independent Consultant
    Vaman Associates Pte Ltd, Singapore
    (2005 – 2011)

    Consulted with fashion and media companies in the capacity of a founder-member of the company.

    Roles included:
    * Project coordination and management—conceptiualised, designed and developed content for a publishing and creative agency. Oversaw visual and product merchandising for local and international fashion brands to boost sales.
    * Brand management—designed and developed branding concept, and coordinated and managed product launches for small to medium-sized fashion brands.

    Companies worked with:
    Litmus Blue, Singapore • Baylene, Singapore • Tom & Teddy, Australia • In10city Pte Ltd, Singapore • SOKKA, Singapore • Hansell, Singapore • Ulla, Singapore • Pavana Lifestyles, Singapore

    Brand Consultant and Project Liaison
    Tachlees Inc, New York, USA
    (Sep 2001– Sep 2005)

    Liaised with officers for Government tenders, and sourced high-performance fabrics and coordinated production for military uniforms. Acted as a technical design consultant for various fashion companies, working closely with Senior VP, Global Sourcing and Design Directors to achieve consistency throughout product lines,

    Companies consulted with:
    Draiden LLC • Perry Ellis International • Original Penguin • PVP (Calvin Klein) • Talbots • Z-ply Inc. • C-life

    WORK EXPERIENCE - DESIGN

    Designer/Head Coordinator
    Pacific Blue Trading Co, Los Angeles, USA
    (Jun 2000 – August 2001)

    Designed and merchandised for the company’s in-house label: Divine Sarah. Was also responsible for sourcing, coordinating production with the factory base in India and managing the brand’s inventory with department stores like Nordstrom’s and Macy’s including supervising window displays. Also represented the company in the AMD and ASD trade shows held twice
    annually in Las Vegas.

    Designer/Merchandiser
    Jean Tonic Apparels Pte Ltd, Singapore
    (Aug 1998 – May 2000)
    Designed and coordinated production for the in-house ladies line, Oxygen, and children’s line, Oxygen Kids, as well as the company’s corporate uniform division. Was responsible for in-store merchandising and window display for all boutiques in Singapore and the UK in accordance to industry directives and standards and coordinating sales. Also represented the brand in International fashion fairs.

    Technical Designer/Uniform Merchandiser
    Estabelle Fashions Pte Ltd, Singapore
    (Jun 1996 – Jul 1998)

    Designed and coordinated production for the company’s in-house ladies line, Esta, and liaised with clients for the company’s corporate uniform division. Also played an active part in the brand’s Events wing. Dresser and Events coordinator for the brand’s publicity portfolio.

    EDUCATIONAL QUALIFICATIONS

    Post-graduate Diploma in Fashion design
    La Salle’ International Fashion School, Singapore
    (1995- 1996)

    Bachelor of Fine Arts (BFA)
    University of Madras, Chennai, India
    (1987- 1990)

    Post-graduate Certificate in Corel Draw and 2D Animation
    Vector Institute of Visual arts
    (1995)

    Diploma in Fashion Design
    India International Trade Centre
    (1991-1992)

    Diploma in Textile Design
    Madras Polytechnic for Women
    (1990-1991)

    PROFICIENCIES
    Adobe Indesign, Adobe Illustrator, Adobe Photoshop, CorelDraw, Web PDM, Excel, Word, PowerPoint, Word press, Blogger, social media tools

    Languages spoken: English, Tamil, Hindi, basic Spanish

    STRENGTHS SKILLSETS
    ◆ Meticulous and organised with excellent product sourcing capabilities.
    ◆ Excellent inter-personal and digital communication skills.
    ◆ Effective team player with positive attitude and ability to blend
    effortlessly with all age groups and cultures while being a team leader.
    ◆ Proficient in all of the standard office software and design programs—
    Mac and PC.
    ◆ Editing, content creation, conceptualising and subbing.
    ◆ Fashion and technical design, and production coordination.
    ◆ Project and event management, and strategic coordination.
    ◆ Product design and development, merchandising and brand launch.
    ◆ Research writing and multiple programme coordination for television
    ◆ Visualisation and creation of advertising concepts for campaigns.

    DETAILS
    sandhyaportfolioblog.wordpress.com

      5.0
      (1)
      $50
      /hr
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    Skills

    editingproofreadingjournalismtechnical writingfashion writingblog writingfashion technical design
    Industry expertise: Art, Media and Publishing

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    • Portfolio (4)
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    Compilation of English-Tamil/Tamil-English Dictionary
    • Sunilby Sunil V.
    • Posted: 31 May 2010
    • 0
    • 31 Aug 2010 Sunil V.
      Sunil V.
      London, GB

      It was a pleasure to work with Sandhya. She was helpful and very professional and accomodating

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