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    Paul Glyde

    Paul Glyde

    Experienced Freelance Copywriter

    Cranbrook, United Kingdom

    English speaking

    If it wasn't for my natural modesty, I'd probably tell you that I'm one of the most experienced copywriters on PHH. My career has paired me with Top 10 agencies...Read moreIf it wasn't for my natural modesty, I'd probably tell you that I'm one of the most experienced copywriters on PHH. My career has paired me with Top 10 agencies and FTSE100 clients. I've worked within almost every marketing category, from Airlines and Booze to Yachts and Zips, in every type of media. And every time I've provided hard-selling but surprising solutions and made sure they were successfully executed. I've been freelancing since 1987 and am available now as I've ceased being a freelance creative director on the healthcare giant Reckitt Benckiser. All this experience means is that you can be sure I'll grasp your brief quickly and equally quickly deliver the right solution. I could mention the advertising and marketing awards I've picked up along the way but I'm far too shy!

    Area Covered: Press, Promotional materials, TV, Digital and Social Media. This can involve: concepts, copywriting (long or short), scriptwriting and creative content.


    Work Experience
    -----------------

    Summary: I’m a freelance copywriter offering a strategic and creative service for Press, Promotional materials, TV, Digital and Social Media. This can involve: concepts, copywriting (long or short), scriptwriting and creative content.

    Mason & Glyde was established in 1987 with my creative partner, Pamela Mason.

    My experience ensures that I grasp problems quickly, analyse them thoroughly and deliver correct, attention-grabbing and engaging solutions. It has also meant that after clients work with me once, they continuously come back for more.

    From December 2007 until March 2011 I was working at EURO RSCG London, as a freelance creative director, responsible for driving brand equity development and increasing market share on the Reckitt Benckiser Healthcare brands: NUROFEN, LEMSIP, E45, STREPSILS, BONJELA, OPTREX, SENOKOT, MUCINEX and GAVISCON

    Previously, from June 1996 until December 2007, EURO RSCG Life retained me as a freelance creative director. Here I produced successful campaigns for other Consumer Healthcare brands such as SMA, NICOTINELL, NICORETTE, DEEP HEAT, CANESTEN, EX-LAX and SAVLON as well as RX clients like ROCHE, BAUSCH AND LOMB and ROCHE.

    However, apart from this recent emphasis on healthcare, my projects were mainly on consumer, financial and B2B accounts.

    In the past, I was a Creative Director at DMB&B from June 1985 until April 1987, a Creative Director at FCB from February 1978 until April 1981, and a Creative Group Head at other top ten agencies.

    From LONDON TRANSPORT to LONDON DUNGEON, BRITISH AIRWAYS to AMERICAN EXPRESS, L’OREAL to LLOYDS OF LONDON,
    PALITOY to THE POLICE FEDERATION, WOMAN magazine to WINES OF BORDEAUX my experience covers almost category

    I have the kind of commitment you'd expect from an in-house creative department. And my experience working with some of the UK's most sophisticated marketing companies including I.C.I, Proctor and Gamble, General Foods, Mars and Cadbury's mean that my creative solutions will always be backed by sound strategic thinking.

    Over the years my work has been recognised by D&AD, Cannes, Clios, and Campaign Press/TV Awards, as well as many specialist Healthcare and B2B Awards.
    Job Title: Freelance copywriter
    Company: Mason & Glyde
    Description: A freelance strategic/creative team producing correct, impactful and engaging solutions for Press,digital,TV, and Radio communications.
    From:01/Mar/2011

    Job Title: Creative Director on Reckitt Benckiser
    Company: Euro RSCG
    Description: Creating and executing TV, Radio, and Press campaigns and creating Content that drives brand equity for NUROFEN, LEMSIP, STREPSILS, GAVISCON, BONJELA and E45
    From:01/Dec/2007 To:01/Mar/2011

    Job Title: Creative Partner
    Company: Mason & Glyde
    Description: A strategic, advertising consultancy producing correct, impactful and engaging solutions for TV, Radio, Press and digital communications.
    From:01/May/1987 To:01/Mar/2010

      5.0
      (3)
      £45
      /hr
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    social media marketingsales letterscontent writingCopywritingcreative writingletter writingmarketing writingbrochure writinghealth writingweb writing +2
    social media writingsalesman

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    • Portfolio (10)
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    Our agency is looking to hire an excellent writer - UK based only
    • Charisby Charis T.
    • Posted: 18 Jun 2018
    • 7
    • 21 Jun 2018 Charis T.
      Charis T.
      London, GB

      Paul is a wordsmith of the highest calibre. He is also highly adaptable - moving from educational articles to sales pages with ease. He's now our go-to guy for any written content we need. Oh, and he works fast too! Thanks Paul :)

      Paul G.
      Paul G.

      Thank you Charis, I'm blushing :)

    Update and add copy to a Healthcare Portfolio web page
    • Jonathonby Jonathon L.
    • Posted: 20 Mar 2013
    • 1
    • 26 Mar 2013 Jonathon L.
      Jonathon L.
      Manchester, GB

      Fantastic job, great communication, would not hesitate to use again.

    Creative copywriting for advertising
    • Hazemby Hazem S.
    • Posted: 9 Jan 2013
    • 4
    • 09 Mar 2013 Hazem S.
      Hazem S.
      Winchester, GB

      Was great working with Paul, was quick, creative and reliable. Thanks Paul

    Ipad apps for affluent 55 to 75 year olds
    • Andrewby Andrew G.
    • Posted: 7 Apr 2013
    • 1
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