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    Kellie Watkins

    Kellie Watkins

    Creative and technical copywriter/proofreader and web copy specialist

    Cricklade, United Kingdom

    I provide creative and technical copywriting services, editing, proofreading, web copy, content management and SEO. I can take an idea right through production to delivery,...Read moreI provide creative and technical copywriting services, editing, proofreading, web copy, content management and SEO.

    I can take an idea right through production to delivery, including design and print if needed.

    I have extensive experience in all aspects of copywriting, including in-depth knowledge of the financial services industry with FPC qualifications.

    My experience spans 18 years and includes press advertising, technical brochure writing, technical manual writing, web copy, journalism, internal and external newsletters, magazines, direct marketing, sales letters, sales brochures and more.

    I can take the most scribbled notes and turn it into engaging copy.

    I offer a professional, flexible and dedicated service. I will learn about your business and your audience to produce the most cost-effective communications, with maximum profitable impact.

    Area Covered: All UK
    Work Experience Summary: I have 18 years of copywriting experience. Since March 2010 I've been offering these services on a freelance basis, and have most recently been working on various promotional projects for clients including Reader’s Digest, Direct Wines and Racing UK. I’ve also written a suite of brochures for a palletised freight company, produced a weekly news bulletin for CAERUS Wealth Group, written a sales brochure for a new multi-million pound apartment complex currently under development in Kent, and a prospectus for a private school.

    Alongside these projects, I’ve written numerous sales emails and carried out extensive SEO research and copywriting for clients ranging from an online ‘country boots’ shop, to care homes, business consultancies and a mobile crèche provider. I’ve also written several nominations for companies to put forward for annual awards, equestrian adverts for national publications and press releases for the technology industry.

    Last year I worked for Zurich Financial Services, in their Corporate Pensions area, writing technical and sales brochures, in-house promotional literature and scripts for online videos.

    I regularly provide proofreading services for print and web and have a meticulous eye for grammar, punctuation, spelling and inconsistencies in both copy and design. I’m currently also providing quality control, proofreading and letter-writing coaching for Capita, as well as writing two internal newsletters.

    Prior to this I was owner of a small copywriting and design agency, offering services from copywriting and editing to corporate identity and website design. Clients included: St. James’s Place, HBOS, AXA, Lloyds TSB, LG, Great Western Hospital, Crown Security, Dynamic Conservatories and Chelworth Fields Livery Yard.

    I started my copywriting career at Zurich Financial Services. Working as part of their in-house agency I was involved in projects ranging from the re-branding of Zurich, including the ‘flying pigs’, to sales force magazines and technical product manuals.

    I have my Financial Planning Certificate (FPC) 1. I'm trained in Neuro Linguistic Programming and Search Engine Optimisation (SEO), and I have HTML and CSS experience.
    Education Summary: I studied Journalism & Radio at Chippenham Technical College from 1994-96, where I gained the following qualifications:

    A-level English Language - A
    A-level English Literature - A
    A-level Communications - B
    A-level General Studies - C
    City and Guilds Journalism and Radio - Distinction
    Shorthand - Pass

    I have 8 GCSEs, including English Language (A), English Literature (A), Maths (B) and Science (B).

    • £25
      /hr
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    editingproofreadingsales lettersCopywritingjournalismletter writingmarketing writingtechnical writingsalesman

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