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    Fran White

    Fran White

    Content writer, web editor, SEO, information architect

    London, United Kingdom

    - Experienced web-writer, news writer, sub-editor and proof reader - Skilled at adhering to house style guidelines, writing in plain English, writing search engine optimised (SEO)...Read more- Experienced web-writer, news writer, sub-editor and proof reader
    - Skilled at adhering to house style guidelines, writing in plain English, writing search engine optimised (SEO) and accessible content
    - Passionate about producing websites and content that adheres to the principles of user-centred design, accessibility and usability
    - Experienced in developing user-centred information architectures and navigation structures
    - Natural communicator, project manager and problem-solver
    - Prince2 project management practitioner, experienced in completing projects on time and on budget
    - Experienced in Word press, Blogger, Twitter, YouTube, Vignette, Stellant and Media Surface CMS, Macromedia Dreamweaver, Adobe PhotoShop and Premier, HTML, Proprietary CMS\'s, Microsoft Office and Outlook, the Internet and Search engines

    Area Covered: Hornsey, Muswell Hill, Crouch End, London
    Company Name: Home Office
    Work Experience Summary: - Maintaining and writing content for the Home Office website, translating complex copy into plain English and writing news articles
    - Rewriting and editing content to be web-friendly, accessible, and search engine optimised
    - Researching content, interviewing partners, liaising with press office, policy teams and other Government departments to ensure content is up-to-date, accurate and on topic
    - Developing user-centred, evidence-based information architecture and navigational structures
    - Managing content migration and convergence projects
    - Writing fact sheets and giving presentations to staff
    - Training staff in web-writing, writing in plain English and using editing software
    - Conducting content audits
    - Interviewing website users to gather their website requirements
    - Writing website research and requirements documents
    - Liaising with coders to develop to complex functionality
    - Updating the homepages with topical, user-focused content -
    - Editing content and video, commissioning and writing features
    - Writing the style guidelines, editing copy to suit
    - Sourcing prizes and maintaining competition areas

    Education Summary: - News writing
    - Plain English training
    - Management training
    - Prince2 Project Management
    - Web accessibility
    - Mediasurface, Vignette, Stellant content management systems
    - Human Computer Interaction
    - HTML 4.01
    - NUJ approved Magazine Editorial Diploma
    - BA (Hon) English Literature, University College London
    - First year of Graphic Design and IT degree

    • £25
      /hr
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    Skills

    project managementproofreadingCopywritingjournalismproject writingcopy typingblog writingadobe dreamweavermicrosoft frontpagesearch engine optimization (seo)

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