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    Delia Swift

    Delia Swift

    Marketing + Copywriting, Websites, Direct Marketing & Database Design

    Ledbury, United Kingdom

    Why am I the best person for your project? Because I am an experienced marketing professional with a unique mix of strategic, operational, tactical skills and experience, backed...Read moreWhy am I the best person for your project? Because I am an experienced marketing professional with a unique mix of strategic, operational, tactical skills and experience, backed up with excellent formal qualifications.
    My sales experience makes my marketing experience both valuable and results-orientated. My technical skills give it the scientific edge to understand sales trends and what is happening in the market. My copywriting skills mean I can communicate your message powerfully. My consumer behaviour skills ensure it is relevant and targeted at the right people. And my design/webdesign skills means it will attract interest, look great and demand action. All in all, excellent value for money and likely to bring true satisfaction to your project.
    I look forward to working with you.

    THE SMALL PRINT!
    PROFILE: Throughout her career, Delia has proven her ability to apply theory to practice in a range of working environments for excellent results. She has worked across public and private sector, in business-to-business, industrial marketing and consumer/retail, as well as in a range of small/medium-sized to blue-chip organisations. With her unique mix of marketing, management and linguistic skills, Delia would be a great member of any team; and an asset to any organisation
    MARKETING MANAGEMENT: Delia has built strategic ten year plans as well as medium-range and short-term action plans, to ensure the cascade of strategy into tactics.
    TECHNICAL & DIGITAL: Delia is proficient in Photoshop, Illustrator and Dreamweaver and has even managed entire servers. She has built relational databases to maximise salesforce planning, manage marketing intelligence systems, enable database/direct marketing and customer relationship management. Delia has also built designed, coded and built and managed websites with SEO in-house.
    CREATIVE & OPERATIONAL: Delia is a talented copywriter, designer and brand manager, with experience of building the marketing communication mix both above and below the line and on-line, as well as commissioning print and other services for an integrated marketing mix. It goes without saying that she can create brands, handle budgets and other management responsibilities.
    For more details see my CV.

    Area Covered: U.K. on a remote basis.


    Work Experience
    -----------------

    Summary: Previous positions include Group Marketing Manager and Marketing Consultant. Former Member of the Chartered Institute of Marketing.
    Company: Telemachus.org.uk
    Description: I asked Delia to create me a brand for my new coaching and mentoring service, with an online presence and ability to advertise in local magazines. I wanted something modern, contemporary and fun, but professional.

    She researched and came up with some fantastic names and then designed a brand identity and website around the new business. She did everything for me - from registering domain names, to designing adverts and websites, to placing the advert. All I had to do was approve what she did and pay the bill!

    Although I had wanted a website, I thought it impossible as the quotes from web design companies were way out of my league. Delia said she could offer me a cost-effective alternative, which would save alot on the initial web design costs and make it affordable. By buying a professionally designed website template online and adapting it to my business and brand, she did just that. It also meant she could create adverts that would look the same as my website, which is great.

    If you are a big business it's probably worth investing thousands of pounds in a website, but for a small enterprise like me it's just not practical. This was an ideal solution - I got the whole package for less than a website and Delia even provided me with a way to update and add pages myself.

    I cannot say how impressed I am - not just with the professionality, but also speed of service. She even came in under budget! And the results speak for themselves - just what I was looking for. To be honest, it looks like I spent a fortune with a big agency - very professional. Overall - delighted!

    Education Summary: BA(Hons) Degree in Business Studies (Marketing Honours) University of Greenwich (1992)
    Masters Degree in Marketing, University of Greenwich (1996)
    Chartered Institute of Marketing Diploma (1996)
    Federation of Colleges Management Training (2005)

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