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    Alex H.

    Alex H.

    Public Relations, Social Media Specialist and Music Business Consultant

    Thames Ditton, United Kingdom

    An Introduction: I am a self-employed freelance consultant of 9 years working between the Music and Public Relations industries since 2002. My current specialised focus is social...Read moreAn Introduction:

    I am a self-employed freelance consultant of 9 years working between the Music and Public Relations industries since 2002.

    My current specialised focus is social media marketing – the process of driving traffic to social media platforms including Facebook (for ‘likes’), Twitter (for ‘followers’), Youtube (for ‘views’) and more. We are living in a digital age and there are so many new and exciting techniques emerging as each year goes by; it is my personal interest and hobby to keep myself up-to-speed with these developments.

    I have worked in the music industry throughout my career and I crossed over into traditional PR some years ago where I specialised in journalistic and press release writing alongside forming promotion strategies and implementing press campaigns.

    I have set-up and run a few hobby companies over the years in different areas but always digital-related. This allowed me to develop an understanding of business in general; planning, accounting, operations, tax affairs/returns, and the like.

    I now feel I have a strong balance of creativity, technological know-how and general business acumen that helps with all client projects that I take on. I can instantly understand the requirements, work processes, and the purpose on any given task to which I put myself forward; a 360 degree view and something I find to be very valuable working as a freelance consultant.

    How I Work:

    With my experience working within the PR industry I have learned to execute my tasks and responsibilities quickly and efficiently.

    I can work either on a self-employed freelance out-of-office basis or under fixed term contract on-site employment depending on the needs of the client on any given project or role.

    When I work remotely as a freelancer I am accessible to the client via Skype and telephone during agreed working hours. For ongoing projects I can provide a report at the end of each work session so that the client may monitor progress. Outside of agreed working hours my clients are welcome to contact me at any time via email.

    My Experience & Background:

    I have very broad experience across PR, Music Business, Technical / IT and General Business management and I thoroughly enjoy providing a wide variety of services in these areas.

    I understand all aspects of what is required to have a successful project or organisation, a valuable knowledge of business that I find to be a great strength when providing professional services.

    Music Business
    I ventured into music business at the age of 24 by incorporating my own music organisation where I attained a wealth of experience; from the legal responsibilities to Companies House and HMRC, account filing and VAT returns, right through to trade activities in developing and promoting music artists, digital marketing, and sales and distribution campaigns, both in the UK and internationally.

    Specifically I have operated in the following areas of music business:
    - setting up / operating record labels
    - publishing (PRS For Music and PPL)
    - sales / distribution (worldwide)
    - international licensing (in UK and Asia)
    - artist development / A&R
    - structuring and implementing social media campaigns
    - press campaigns
    - radio campaigns
    - online marketing / press / blogs
    - social media - Facebook / Myspace / Soundcloud / Youtube / Sonic Bids / Twitter
    - updating artist websites
    - music catalogue management and licensing
    - editing music files / file formatting
    - business development

    Public Relations Experience
    My music industry work facilitated my transition into Public Relations where I represented music and non-music related clients alike. I have been consulted on a freelance basis to various PR and music companies and have worked directly with artists and brands on PR campaigns.

    Specifically I have operated in the following areas of PR:
    - regional press campaigns
    - student press campaigns
    - online press / blogging campaigns
    - social media networking / management
    - copy-writing / editorial / press release writing
    - liaising with journalists / bloggers
    - press call events
    - product sampling / reviews

    General Business
    Having incorporated companies and dealt with all aspects of company administration I have a strong understanding of general business with practical experience in the following areas.
    - filing Companies House / HMRC forms – accounts and returns
    - accounting / book-keeping ledgers
    - VAT Returns
    - payroll
    - legal / contracts
    - business plans / forecasting
    - PAYE

    Technical Experience
    My first ever job was IT support and although things have changed significantly since then, I have acquired various self-taught technical skills along the way, including:
    - networking / Google Apps for Business
    - website and email hosting management
    - updating websites / HTML
    - social media - creation and management
    - link-through web banners and widgets
    - SEO - keyword research, competitor analysis, link building, keyword-rich editorial

    I have experience in the following programs:
    Microsoft Outlook, Word, Excel, PowerPoint, Adobe Photoshop, a moderate knowledge of Adobe Dreamweaver and a number of specialist music editing programs such as Sony Soundforge and Logic.

    Area Covered: Surrey, Kent, London
    Work Experience Summary: Freelance - Business Consultant | Katch PR | www.katchpr.com
    London | 6 month contract - September 2010 to February 2011

    Katch PR is a new company working primarily in the Fashion and Beauty sectors. Outside of my usual area of the music business, the target for this client project was to incorporate the company and establish its infrastructure and trade operations during a 6 month contract.

    • Incorporation: Establishing initial HMRC and Companies House administration.
    • Accounting: Establishing a basic book-keeping system.
    • Legal: Constructing and managing client contracts and project agreement forms.
    • Project Management: Constructing and managing promotion campaign strategies.
    • Copy-writing/Editorial: Writing press releases, SEO-rich website text.
    • Social Media Promotion: Social media structuring and management.
    • SEO: Keyword research, competitor research, SEO campaign planning.
    • Press: Servicing press publications in variety of areas including Fashion/Lifestyle/Beauty
    _________________________________________________________

    Freelance - Music Consultant | Various Artist Projects |
    Surrey | 6 month contracts - March 2010 to August 2010

    Working as a freelance music consultant for various artists in the Urban / Pop / Indie genres, I oversaw a number of areas in their development over 6 months:

    • A&R: Organising styling, photo shoots, video shoots, recording.
    • Management: Gig booking, managing diaries, business development.
    • Administration: ISRC registration, barcoding, registering tracks with PPL / OCC.
    • Publishing: Registering tracks with PRS For Music, royalty collection.
    • Distribution: Supplying releases to aggregators, retail marketing.
    • Promotion: Constructing and implementing promotion campaigns – online/press/radio
    _________________________________________________________

    Freelance - Music Consultant | R&R Music Ltd | www.randrworld.com
    Essex | 1 year contract - March 2009 to February 2010

    My role within R&R Music was varied to say the least though primarily as a new start-up company my role was to set-up their trade infrastructure and develop their artist projects.

    • Distribution: Organising mobile and internet distribution of the music catalogue.
    • Legal: Reviewing and advising on various legal agreements.
    • Technical: Structuring the technical layout of their social network website.
    • Copy-writing: Composing editorial content for the blogs.
    • A&R: Organising styling, photo shoots, video shoots, recording for artists.
    • Social Media: Developing Myspace layouts, updating artist websites, building buzz.
    • Copy-writing: Press releases, online editorial content.
    • Promotion: Constructing and implementing promotion campaigns – online/press/radio
    • Licensing: Organising licensing of catalogues internationally, primarily Asia.
    • Administration: ISRC registration, barcoding, registering tracks with PPL / OCC.
    • Publishing: Registering tracks with PRS For Music, royalty collection.

    Education Summary: 8 GCSEs passed - French, English, Latin, Physics, Biology, Maths, History, CDT

    3 A-Levels passed - English, French Literature and Business Studies

    BTEC National Diploma in Music Production and Business passed with Merit

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    • Dawnby Dawn G.
    • Posted: 11 Nov 2011
    • 0
    • 10 Feb 2012 Dawn G.
      Dawn G.
      Ilfracombe, GB

      Very happy to have Alex working with me.

    • 09 Jan 2012 Dawn G.
      Dawn G.
      Ilfracombe, GB

      Very happy to have Alex working with me.

    • Show more feedback (1)
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    • Louisaby Louisa V.
    • Posted: 24 Oct 2011
    • 1
    • 04 Nov 2011 Louisa V.
      Louisa V.
      London, GB

      Alex is the BEST!

      I suggest to everybody want a quality job like me.

      Luisa

    Blogger/Social Media expert
    • Adamby Adam K.
    • Posted: 1 Oct 2011
    • 1
    • 21 Oct 2011 Adam K.
      Adam K.
      London, GB

      I find Alex very thorough in his approach with some great ideas. He seem very experienced and interested in the social media PR asppect which is what was required by our company.
      Will be using him again without a doubt

    Facebook Buisiness page
    • Ramonby Ramon S.
    • Posted: 24 Aug 2011
    • 0
    • 11 Sep 2011 Ramon S.
      Ramon S.
      Chandlers Ford, GB

      Alex did an amazing job, noting was too trouble for him and I'd hire him again.

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    • Mikeby Mike W.
    • Posted: 17 Jun 2011
    • 0
    • 11 Aug 2011 Mike W.
      Mike W.
      London, GB

      Fantastic work and understanding. UK based so no language problems.

    Create Press Release, Alliances & Interest group communications.
    • Gezby Gez A.
    • Posted: 27 Apr 2011
    • 1
    • 29 May 2011 Gez A.
      Gez A.
      Haina, DE

      Alex provided an outstanding piece of work and we are so impressed with his contribution that we envisage working again in the near future! A great communicator and teamplayer. Great asset to any team.

    1023209858494566889077850770775

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