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Categories
    Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Michael Savin

Michael Savin

Freelancer

Chesterfield, United Kingdom

I am a senior web developer and online marketing specialist. I’m also a responsible, hard-working and very driven professional with an eye for detail and a burning passion for...Read moreI am a senior web developer and online marketing specialist. I’m also a responsible, hard-working and very driven professional with an eye for detail and a burning passion for everything I'm involved in.

Area Covered: Online Marketing, E-commerce, Design, Development


Work Experience
-----------------

Job Title: Project Manager
Company: Mama Mio Skincare
Description: I was responsible for the ecommerce and online marketing department:
- ecommerce development + design
- Google/Yahoo/Bing/Youtube/MSN Organic SEO ( US + UK )
- Google/Yahoo/Bing/Facebook/Youtube PPC ( US + UK )
- Google Analytics and Adverts Strategy
- Google Webmasters Tools insight and strategy
- Email Marketing
- coding, design, targeting and segmentation ( US + UK )
- Social Media
– planning and marketing ( mostly targeting US fans )
- Web Calendar
– offers, promotional homepage designs, partnerships
- Target planning -Payment gateways and Paypal payments integration - Online customer service

During my collaboration with Mama Mio, we managed to improve the following: - Bounce rate reduced from 45% to 24% within 6 months - Customer journey simplified and reduced from 6 steps checkout to 3 steps - Abandoned products in cart rate reduced by 80% - Conversion rate increased from 3.5% to 7.2% - Facebook fan base increased from 600 likes to 20,000 likes in less than 6 months becoming one of our important sources of revenue and also the platform for most of our successful online campaigns - Twitter followers increased from 900 to 6,000 - PPC conversion rate increased from 2% to 9% - Email database increased by 40% through partnerships and various campaigns - Paypal payment integration and Amazon listing increased our monthly sales by 20% - US database and web sales were drastically increased with the use of Facebook fan base, targeted Facebook ads, targeted email campaigns and viral marketing (seeding through blogs, forums and various social platforms) - Restructuring of the online store and customer journey with the help of analytics and heat maps - 30% increase in open rates and click through rates due to our email campaign targeting and segmentation - High level of customer service due to the implementation of Live Help system with the use of Google Analytics and proactive invites to customers based on keywords, location and time spent on site - Significant increase in sales and brand awareness due to tracking of our online advocates using platforms that gather mentions of our brand in the online environment - Organic SEO secured our top position and most results for both branding keywords and targeted keywords
From:01/May/2010 To:01/Jan/2012

Job Title: Online marketing specialist
Company: Model Advice
Description: I was involved in web developing, organic SEO and PPC campaigns. I was also responsible for our blog platform and other social media platforms including Facebook, Twitter and MySpace.
From:01/May/2007 To:01/May/2009

Job Title: Sales Representative and Account Manager
Company: Vodafone Group
Description: I was involved in negotiating contracts and improving our customer portfolio. I managed to develop and increase our customer portfolio that lead to a significant growth in our sales and customer service level.
From:01/May/2005 To:01/May/2007



Education
-----------------

Degree: Bachelor in Computer Science
Field of Study: Technology
University / College: University of Transilvania
From:01/May/2004 To:01/May/2008

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email developmentfacebook developmenthtml/html5mysqlsocial developmentgoogle search developmentcascading style sheets (css)e-commerce developmentPHP programming languagewebsite development

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email developmentfacebook developmenthtml/html5mysqlsocial developmentgoogle search developmentcascading style sheets (css)e-commerce developmentPHP programming languagewebsite development

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email developmentfacebook developmenthtml/html5mysqlsocial developmentgoogle search developmentcascading style sheets (css)e-commerce developmentPHP programming languagewebsite development
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