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    Nancy Dafiewhare

    Nancy Dafiewhare

    Online Marketing Specialist

    London, United Kingdom

    PROFILE An experienced and self-starting marketing professional with seven years marketing experience. I have six years online marketing experience to include web and email marketing,...Read morePROFILE
    An experienced and self-starting marketing professional with seven years marketing experience. I have six years online marketing experience to include web and email marketing, campaign management, measurement, Ad serving, web content production, SEO, HTML, CSS and online analytics.

    I have been heavily involved in SEO, email campaign and website re-design projects. I have excellent communication, organisational and interpersonal skills and can work unsupervised or as part of a team. I am comfortable in creative, technical and commercial environments, and have good commercial awareness.

    SKILLS
    E-marketing: campaign management- delivery, design, measurement and analytics.
    Web: content management, editing, design, and web stats analysis.
    Marketing: advertising, agency liaison, marketing strategy, recruitment.
    Search Engine Marketing (SEO and PPC • Google and Overture/Yahoo).
    Email and Affiliate Marketing.
    Social Media • Facebook, Twitter, LinkedIn
    Customer Relationship management, project management.
    Ad Serving, research, data analysis and reporting

    SOFTWARE PROFICIENCY
    Web design - Dreamweaver, HTML, CSS, Photoshop and ImageReady
    Online analytics - Coremetrics, Sage Analyst, SurfAid, WebTraffiq, Google Analytics, Hit Box
    Content Management Systems • WebEdition, AMS, TeamSite
    Email marketing - Responsys, DREAMmail, Silverpop Engage
    Ad Serving - DFP• Dart for Publishers, Nielsen’s AdRelevance tool
    MS Office • Outlook, Word, Excel, PowerPoint, Access


    Area Covered: London
    Company Name: Fidelity International
    Work Experience Summary: E-marketing: campaign management- delivery, design, measurement and analytics.
    Web: content management, editing, design, and web analytics
    Marketing: advertising, agency liaison, marketing strategy, Search Engine Marketing (SEO and PPC • Google and Yahoo).
    Email - template design and strtegy
    Affiliate Marketing
    Social Media • Facebook, Twitter, LinkedIn
    Customer Relationship Management,
    Digital project management
    Ad Serving, research, data analysis and reporting

    Education Summary: EDUCATION
    CIM e-Marketing Award - Cambridge Professional Academy 2008
    BA Hons History, Second Class Honours Upper Division 1999

    TRAINING / SEMINARS / CONFERENCES
    Web Project Management • E-Consultancy • April 2007
    Email Marketing Master class (Dave Chaffey) • November 2006
    Search Engine Marketing Best Practice (Mike Grehan) • October 2006
    Marketing Using the Internet - The Publishing Training Centre - March 2006
    Dreamweaver MX 1 - BBC Training and Development - March 2006
    HTML 1 - BBC Training and Development - March 2006
    Introduction to Photoshop - The Publishing Training Centre - October 2005

    • £30
      /hr
    Contact

    Skills

    html/html5adobe dreamweaveradobe photoshopcascading style sheets (css)search engine marketing (sem)search engine optimization (seo)

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