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Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
So-Creative Ltd

So-Creative Ltd

☆ FACEBOOK & INSTAGRAM PAID ADS & LEAD GEN EXPERT ☆

London, United Kingdom

English speaking

☆ FACEBOOK & INSTAGRAM PAID ADS | MARKETING STRATEGY & FUNNEL CREATOR ☆ ⚡THE LAST FACEBOOK ADS EXPERT YOU'LL EVER NEED TO HIRE ⚡ I am new to PPH but I am not...Read more☆ FACEBOOK & INSTAGRAM PAID ADS | MARKETING STRATEGY & FUNNEL CREATOR ☆

⚡THE LAST FACEBOOK ADS EXPERT YOU'LL EVER NEED TO HIRE ⚡

I am new to PPH but I am not new to digital marketing.

I have helped businesses and agencies in UK, Canada, US, Australia, UAE & New Zealand & South Africa to get amazing lead gen results with Facebook & Instagram marketing.

I help clients generate 1000s of leads for between 50p-£8 depending on the competitiveness of the industry.

► BIGGEST WIN ►

My biggest win has been working with a wedding venue to generate leads for an open day in the UK...

☆ £160,000 of wedding sales in one day (12 weddings) from £1500 of Facebook & Instagram Ad Spend: attached in portfolio ☆

✦ WHO AM I? ✦

My name is Andrew Foley, I have 7 years of experience in media buying & have been using Facebook & Instagram for 14 years.

I am an expert in paid Facebook & Instagram Ads (especially lead gen) based in London. I have managed over 150 accounts.

I am also the director of a marketing agency which looks after many aspects of marketing, so I have resources & staff available to you.

✦ WHY ✦

Covid presented its challenges for the marketing industry!

I love working with Facebook & Instagram Ads & I am looking to offer my expertise personally to clients in a freelance capacity.

Personally, I’ve spent hours looking through people per hour looking for staff who can replicate my skill set & deliver. It can be difficult to find someone reliable so I’ve decided to offer it personally.

✦ WHAT PROCESSES DO I FOLLOW? ✦

I Take Care Of Everything!

✦ STRATEGY ✦

I’ll analyse your existing ads and identify if you’ve had any successes, using existing data (and pixel data if you have one installed) I’ll pull out any quick wins and this will inform my analysis.

I’ll also look at other competitors, see what they are doing (I have the ability to view their ads), analyse their ad copy & strategy, and form a plan of action based on this.

✦ AD ACCOUNT SETUP & PIXEL✦

Ad accounts are often a mess. I’ll make sure this is in order before we begin. If you’re operating in multiple countries or have different businesses you need separating out for analytics, I’ll do this for you.

I’ll setup your pixel properly using a developer to ensure it’s firing and recording events (leads, sales, ROI etc) correctly.

✦ AD TESTING ✦

I’ll then find your number 1 converting ad & minimise your cost per lead by:

☆ Creating a number of different ad campaigns, ad sets & ads
☆ Writing & A/B testing ad copy
☆ Create & A/B testing imagery
☆ Writing & A/B test headlines

Some people test a few ads using Facebook Ads Manager, I use software that allows me to compare up to 100 combinations of ads if needed in any one go.

I’ll then analyse each component & find between 1 & 4 ‘hero’ ads that are highly converting. Not only in terms of click-through rates but also cost per acquisition.

I’ll also look at demographics, age groups, genders & placements.

Once I find the number converting ad I then test the audience. This involves three things:

⇢ Interest-based targeting (Facebook knows this from what people are clicking on in Facebook & cookies)
⇢ Lookalike audiences (expanding out your existing data to match similar clientele on Facebook)
⇢ Pixel (using code on your website which records who has visited your site and remarketing to them)

✦ REMARKETING ✦

I’ll set up remarketing campaigns for:

⇢ our new strategy
⇢ your website
⇢ people who have interacted with your FB page or Insta profile

✦ LANDING PAGES ✦

Depending on what is the best strategy, I’ll create a landing page for data collection. We use software that A/B tests landing pages against each other and heat mapping so that we can analyse any bottlenecks and make sure it’s converting more times than not.

✦ FUNNEL CREATION ✦

Depending on what is going to be the most effective strategy, I can create follow up emails, text messages, voicemail drops, calendar appointment setting.

We also requalify your leads with a monthly mailout to clean your data and re-engage with those leads who have been uncontactable.

✦ NOTIFICATIONS ✦

I can automatically notify anyone you need by email & text that a lead has come in.

✦ TRACKING & ANALYTICS ✦

I’ll update your CRM or spreadsheet with all data automatically for tracking & use analytics for reporting.

✦ AUTOMATION ✦

The entire process is completely automated!

✦ OBJECTIVES ✦

I won’t just assume the ‘conversion’ objective works, if appropriate I’ll test ‘traffic’, ‘lead generation forms’, ‘reach’ etc.

✦ OTHER SKILL SETS ✦

I also have a range of other skill sets within Facebook & Instagram, Facebook catalogs, dynamic ads etc.

I can create chatbots too!

✦ WHAT INDUSTRIES DO YOU WORK IN?✦

All of them! Well anyone who says that they have worked in every single sector probably isn’t telling the truth. But the fact is, I’ve worked in a wide range of industries and the same methods apply to all of them.

I have worked with both large corporates & bluechips who need some extra advice or training from time to time to small one person businesses that need an overhaul.

I’ve worked with clients in the following niches:

✓ Restaurants, Weddings & Hospitality
✓ Cleaning Companies
✓ Beauty Therapists & spas
✓ E-Commerce
✓ Finance (Including Accounts, IFAs, Pension Advisors, Car Finance & other financial professionals)
✓ Healthcare
✓ Brokers (insurance, mortgages & more)
✓ Claims Companies
✓ Care Homes
✓ Construction & Trades (including plumbers & roofers)
✓ Fitness & Gyms (including PTs)
✓ Retail
✓ Legal
✓ Architecture, Engineering & Surveyors
✓ Real Estate & Property Sourcing

And I’m looking to add you too!

✦ CAN YOU APPOINTMENT SET? ✦

YES! For an additional fee, we can train a virtual assistant with a background in sales to qualify and appointment set your leads.

✦ WHAT ELSE CAN I DO FOR YOU? ✦

My personal specialism is Facebook & Instagram Ads.

I have members of my marketing agency who can help you if required with Google Ads, SEO, Web Design, Content Creation & Conversion Optimisation.

✦ WHAT DO I CHARGE? ✦

I am not the cheapest, I’m not the most expensive, but I am yet to find someone with the service I provide & the breadth of knowledge I have.

The question to ask is: "how much could one good lead potentially make me?" and work back from there. "What return on investment am I expecting?" I deliver results & a return on investment.

The payment is held in escrow, when everything is up & running and you get your first lead & you’re 100% happy, the below fees are due:

Everything in this proposal: $2000 (additional months of management just $1500)
Create & Setup A Strategy (& Funnel If Necessary) To Hand Over The Ad Account To You For Management: $3000

No setup fees or hidden fees!

NB. I also work on the account intensively for a month to optimise it.

Everything is completely transparent.

✦ HOW MUCH AD SPEND DO I NEED? ✦

What results do you want? How many leads do you need? I suggest £20-£40 per day is a good start. I’ve looked after accounts that are spending £1000+ a week.

✦ WHAT DO I NEED FROM YOU? ✦

We’ll have an onboarding call where I go through this with you. But I'll requir access to your Facebook & Instagram pages, ad account, business manager & pixel if you have them.

✦ HOW LONG DOES IT TAKE? ✦

I work very intensively to get everything up and running. 7 days is the typical time from instruction to having your ads live.

It then usually takes me between 24 to 72 hours to start generating leads.

1-2 weeks is a good time frame to expect from the time you accept my proposal, and your 30 days management starts from when you get your first lead.

✦ WILL YOU PROVIDE THE CONTENT? ✦

We can work with your existing content and test that, or we can create new basic content. If you require bespoke graphics, we have a graphic designer who can help which is chargeable, but rarely needed.

✦ WILL THIS WORK FOR ME? ✦

Facebook & Instagram Ads aren’t for everyone. They work for most industries but there are some that won’t. If I identify that, I’ll be honest with you straight away & let you know an alternative form of marketing (Google Ads, SEO or Influencers for example!) If it’s not working for you, it’s not working for me either. Nobody wants a bad review.

✦ ARE THERE ANY OTHER CHARGES? ✦

No! We include everything. The only thing additional is if you want us to appointment set.

✦ DO I NEED A WEBSITE? ✦

No, not necessarily - we can create a landing page within the price which is often better converting than a website anyway! A landing page isn’t always the best strategy, however.

☆ WANT TO KNOW MORE? ☆

Drop me a message and we can have a call!

If you’d like TESTIMONIALS I’m happy to give you the contact details of a couple of my clients who I’ve worked with.

THANK YOU!

ANDREW
LONDON, UK

  • £125
    /hr
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Skills

a/b testinglanding page designlead generationmarketing strategypaid trafficsocial media marketingfacebook marketinginstagram marketinglanding page writingdigital marketing +4
facebook ads managementfacebook advertisement (facebook ads)marketing automationinstagram advertisement (instagram ads)
Industry expertise: Financial Services, Healthcare, Hospitality, Insurance and Legal

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Apr 17 2021
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Skills

a/b testinglanding page designlead generationmarketing strategypaid trafficsocial media marketingfacebook marketinginstagram marketinglanding page writingdigital marketing +4
facebook ads managementfacebook advertisement (facebook ads)marketing automationinstagram advertisement (instagram ads)
Industry expertise: Financial Services, Healthcare, Hospitality, Insurance and Legal

Insights

Freelancer Buyer
Projects listed
21
Freelancers worked with
4
Last active
Apr 17 2021
Response time
instantly

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Buyers worked with
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Freelancer Buyer
Projects listed
21
Freelancers worked with
4
Last active
Apr 17 2021
Response time
instantly

Insights

Freelancer Buyer
Projects worked on
0
Buyers worked with
0
Last active
Apr 17 2021
Response time
instantly
Skills Insights
a/b testinglanding page designlead generationmarketing strategypaid trafficsocial media marketingfacebook marketinginstagram marketinglanding page writingdigital marketing +4
facebook ads managementfacebook advertisement (facebook ads)marketing automationinstagram advertisement (instagram ads)
Industry expertise: Financial Services, Healthcare, Hospitality, Insurance and Legal
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