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    Rocco Baldassarre

    Rocco Baldassarre

    International Business & Marketing Specialist

    Parma, Italy

    I strongly believe in the importance of combining marketing and quantitative analysis to fully analyze customers' needs. Based on this approach, I am constantly working on...Read moreI strongly believe in the importance of combining marketing and quantitative analysis to fully analyze customers' needs. Based on this approach, I am constantly working on improving both of my business activities (events and advertisement).

    My background is a combination of freelancing as a public relator and studying business with a marketing focus. I am currently enjoying my entrepreneurial experience and meeting interesting personalities and experts along the way.
     Computer Skills: Proficient in MS Office 2003 and 2007, Windows 95, XP and Vista, knowledgeable in Macintosh, Virtual DJ 6.0-8.0, Qualtrics, SPSS, Google Adwords, Google Analytics.
     Languages: Mothertongue Italian, fluently in English, conversational in Spanish
     Career Focuses: Foreign cultures analysis, Personality marketing, Interpersonal skills, Communicative skills, Problem solving skills, confidence in working in multitasking situations, global mindset.

    Area Covered: Milan Area, Italy


    Work Experience
    -----------------

    Job Title: Head of Digital & Event Marketing
    Company: Baldassarre Events
    Description:  Website's traffic tracking and analysis.
     Identify growth opportunities.
     Analyze and define market trends.
    From:01/Sep/2011

    Job Title: International Business & Marketing Specialist
    Company: Zebra Advertisement
    Description:  Pay per click outsourcing. Currently managing: US$20.000 per month.
     Creating and implementing direct email marketing campaign.
     Creating and managing search engine marketing and optimization strategies.
     Generating & managing leads.
     Creating and implementing sales strategies.
     Tracking and analyzing websites' traffic.
     Websites content analysis aiming to improve its SEO friendliness.
    From:01/Sep/2011

    Job Title: Marketing Associate, Intern
    Company: Università Cattolica del Sacro Cuore
    Description:  Writing Press Releases regarding to University Related Events.
     Creating Digital Marketing Campaign.
     Benchmarking Activities.
     Supporting the Public Relation Departments with both Analytic and Logistic support.
     Attending International Conferences and Writing Articles to Publish on the University's Website.
     Assisting the Customer Service Department with Analyzing and Interpreting Statistics.
    From:01/Sep/2011 To:01/Dec/2011

    Job Title: Account Coordinator
    Company: EF Educational Tours
    Description:  Administrative support to Customer Service, Sales departments, College Study Tours, Smithsonian Student Travel, Girl Scout Tours.
     Processing applications and payments for future travelers, leads that come in via the web, post tour evaluations.
     Filing documents.
     Creating and implementing tracking systems.
     Sorting incoming mail.
     Call out to customers for administrative purposes.
    From:01/Jul/2010 To:01/Dec/2010

    Job Title: Marketing Counselor - Public Relater
    Company: Gites S.P.A.
    Description:  Advertised, scheduled, and promoted events.
     Hired staff and artists.
     Online marketing across different communities.
    From:01/Sep/2008 To:01/Jan/2010

    Job Title: Marketing Counselor - Public Relater
    Company: Narciso Staff
    Description:  Organizing, coordinating and directing of the advertisement team.
     Event promotion through the managing of the official Staff blog.
     Organized final after show party regarding artistic coordination and staff scheduling.
    From:01/Sep/2008 To:01/Sep/2009

    Job Title: Marketing Counselor - Public Relater
    Company: 0521 Nightlife
    Description:  Responsible for grass roots marketing and promotional activities in four clubs.
    From:01/Jan/2008 To:01/Sep/2009

    Job Title: Marketing Counselor - Public Relater
    Company: Stardust Disco-pub
    Description:  Promoted, organized and scheduled special events.
     Taking responsibility for transportation and vendors.
    From:01/Jul/2009 To:01/Aug/2009

    Job Title: Intern, Marketing Associate
    Company: Oltretorrente Baseball Club
    Description:  Organized the 24th International Baseball Tournament “Due Torri” regarding transportation, overnight stay and catering.
     Managed public relations with the different teams and coaches.
     Responsible for fundraising, major sponsors, and the creation of a magazine about the competition.
     Directed marketing research on the future growth potentiality of the Italian Baseball by creating a questionnaire, analyzing the results and writing a thesis.
    From:01/Jan/2009 To:01/Jul/2009



    Education
    -----------------

    Degree: Search Engine Marketing
    Field of Study: Economics
    University / College: Google
    From:01/Jan/2011 To:01/Jan/2011

    Degree: Master course in International Business
    Field of Study: Economics
    University / College: Università Cattolica del Sacro Cuore
    From:01/Jan/2010 To:01/Jan/2011

    Degree: BS in International Business, Marketing Major
    Field of Study: Economics
    University / College: Northeastern University
    From:01/Jan/2009 To:01/Jan/2011

    Degree: BS in Business Administration, Management Major
    Field of Study: Economics
    University / College: Università Cattolica del Sacro Cuore
    From:01/Jan/2007 To:01/Jan/2011

      5.0
      (2)
      €60
      /hr
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    google analyticsonline marketingadwordssalesmansearch engine marketing (sem)

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    Setting up a B2B Google Re-Marketing campaign
    • Ianby Ian R.
    • Posted: 25 Mar 2013
    • 2
    • 23 Apr 2013 Ian R.
      Ian R.
      Claygate, GB

      Another great Job
      Thank you Rocco

    • 08 Apr 2013 Ian R.
      Ian R.
      Claygate, GB

      Rocco had done an incredible job at a very good price. Moe than that, he has assisted me to understand how to operate the Google Re-Marketing system that he has set up.

      I would certainly recommend him without hesitation

      Thank you Rocco

    231861

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