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    Reeza Awoodun

    Reeza Awoodun

    Marketing Consultant/ Virtual Marketing Director

    Pewsey, United Kingdom

    I can help you develop a winning marketing and sales strategy, designing and delivering a marketing programme to deliver on your goals. With a specialty in customer and market...Read moreI can help you develop a winning marketing and sales strategy, designing and delivering a marketing programme to deliver on your goals. With a specialty in customer and market analysis, CRM software and direct/ digital marketing I seek to deliver targeted and cost effective campaigns that will attracted and nurture leads, maximising sales opportunities and return on investment for you. Providing full campaign management including digital marketing services, copy writing, event management, print & media buying and more, I can provide a total worry-free outsourced solution for one-off projects or medium to long term marketing programmes.

    Specialties
    • Product development and management
    • High value tender bids/ business pitches
    • Inbound and outbound digital marketing (e-commerce/PPC/social media/email/PR)
    • CRM implementation and management
    • Go-to-market strategy planning
    • Event planning and management
    • Copy writing

    Work Experience
    -----------------

    Job Title: Group Marketing Director
    Company: Sherston Software Ltd
    Description: Oct 00 – Sept 12: Sherston Software Ltd, Wiltshire. International developer/ publisher of multi-platform educational software – content delivery, tools and digital assessment/ e-portfolios

    Sept 08 – Current: Group Marketing Director

    Promoted to group level to oversee corporate and divisional brand marketing strategy, following the acquisition of TAG Learning and several other educational companies by the investment group (Black Lion Investments). Controller of marketing programmes in the UK and overseas territories with international offices in US, South Africa and India.
    • Provide management, motivation and support for 8 members of staff within the marketing, telesales and customer support team as well as outsourced agencies – creative design, product R&D and PR
    • Budgeting and forecasting, with P&L responsibility for the product portfolio, target setting for both UK and International territories and working with the sales team on regional sales strategies, both direct or through the channel network
    • Production of business critical/ confidential management information reports for board and investment partners
    • Direct the makeup of the group's product range, including R&D and manufacturing strategy
    • Lead the bid tenders on large commercial contracts

    Key Achievements
    • Led team to secure £6 million government contract to supply computers to low income families, almost doubling group revenue within 12 months. This included business planning, forecasting and partnering with 3rd parties to establish the business unit/ infrastructure and develop complex procurement process within a 5-month timeframe to deliver over 11,000 units direct to households. Competed with major players such as Comet, XMA, Centerprise and Misco
    • Implementation of a new product development strategy to successfully transition the company from a publisher of traditional CD ROM software in a declining and saturated market to a developer of cutting edge educational technology products (Software as a Service: SaaS) within 24 months - content management, delivery and assessment/ moderation tools. Planetsherston.com achieves 5% market penetration in the primary education sector within 12 months. Earlyyearsworld.com is the fastest growing digital content subscription service within Nurseries within a space of 6 months and an industry award finalist. (Education Resource Award). Plus migrating legacy digital content to the Apple iOS platform: Sing Your Time Table with Percy Parker iPhone app achieves top 20 position within Apple’s sales of education apps globally
    • Planning and development of a data warehouse with analytic tools to monitor KPI performance, as well as produce business critical management information reports (bridging data from several internal systems)

    May 03 – Aug 08: Marketing Director, TAG Learning Ltd, Kent
    Promoted to head up the marketing team of 6 with remit to deliver the overall marketing strategy for the company.
    • Manage the full marketing mix including direct marketing, events & exhibitions, PR, e-commerce , email marketing and distribution/ reseller communication
    • Driving through the implementation of new marketing techniques using social media – Twitter, Linkedin and Facebook
    • Forecasting, budgeting & product portfolio management
    • Customer Services/ Technical Support


    Key Achievements
    • Instigating rigorous market research around brand values, repositioned the TAG Learning brand from a one-stop-shop to a niche creative tools supplier. 1000+ product lines reduced to around 100 key profitable products that were core to values of the brand. Initiated regular product performance review programme to ensure optimum balance for the product portfolio going forward. Revenue grew from £3.2m to £4.2m by 2006
    • Marketing launch of the Intel/ Digital Blue Movie Creator Camera and QX3/5 Microscope into the UK education market, developing a £1m+ product range within 3 years and transforming the use of video and stop-frame-animation in the classroom. Plus establishing Inspiration mind mapping software as the market leader in the UK special needs market within a 3 year period, establishing a near monopoly on market share
    • Transformed the Customer Service team from merely order processing to becoming proactive up-sellers/ outbound telemarketing operation

    Oct 00 – May 03: Direct Marketing Manager, TAG Learning Ltd, Kent.
    Brought in to set up the Direct Marketing division for the company from scratch, from initial marketing planning and forecasting through to building and retaining the customer base.
    • Direct marketing campaign planning and implementation: catalogue, direct mail, email, e-commerce & telemarketing
    • Print Production and supplier sourcing/ management
    • Campaign analysis and customer insight research and segmentation

    Key Achievements
    • Direct Marketing revenue accounted for 25% of company turnover (£3.2m) by 2003 through catalogue, direct mail and e-commerce activity
    • School customer base penetration reached 50% of all schools in the UK by 2003
    From:01/Nov/2000

    Job Title: Subscription Marketing Executive
    Company: IPC Media Ltd
    Description: • Managed the subscription marketing strategy for several of IPC's key magazine titles within the Home/ Women's Interest portfolio: Ideal Home, Homes & Gardens, Country Homes & Interiors, Living Etc and Woman's Journal
    • P&L responsibility for the subscription files
    • Responsibility of a £500K marketing budget, formulating the campaign programme that encompassed new acquisitions as well as maximising renewals
    From:01/Nov/1998 To:01/Oct/2000

    Job Title: Direct Marketing Executive
    Company: John Grooms Association for Disabled People
    Description: • Print & Production of fund-raising direct mail campaigns as well as media buying and list rental/ swaps
    • Donor base analysis to evaluate life time values and segmentation strategy for targeting purposes
    • Managing Christmas Card Trading activity, including outsourced fulfilment agencies and 3rd party retail outlets
    From:01/Nov/1996 To:01/Nov/1998



    Education
    -----------------

    Degree: Post Graduate Diploma
    University / College: Chartered Institute of Marketing
    From:01/Jan/2000 To:01/Jan/2001

    Degree: 2.1
    Field of Study: Economatics
    University / College: University of Essex
    From:01/Jan/1993 To:01/Jan/1996

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    email marketingevent managementmarketing strategyonline marketingCopywritingmarketing writingweb writingnewsletter writingsearch engine optimization (seo)

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