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    Penny Haywood Calder

    Penny Haywood Calder

    PR consultant, editor, copywriter, speech-writer & trainee interior des...

    Edinburgh, United Kingdom

    Award-winning PR consultant, DVD producer and writer lifts your communications out of the ordinary, injecting clarity and purpose into the mass of detail, to make your communications...Read moreAward-winning PR consultant, DVD producer and writer lifts your communications out of the ordinary, injecting clarity and purpose into the mass of detail, to make your communications stand out.
    Over 20 years B2B, financial services & IT/technical PR, copy-writing, online copy-writing and general words for business and the media..
    Intensive and effective media relations a speciality, including media training..
    Also provide TheRightName service for people needing to find available and appropriate names for new ventures, products, developments etc.

    Area Covered: UK
    Company Name: PHPR Ltd
    Work Experience Summary: Have worked for several major banks, Plcs, public sector, trade bodies and fast-growing SMEs. Sector experience covers financial services, IT & software, CCTV, telephony, industrial bio-technology and e-commerce.
    Have written for the Sunday Times and was a personal finance columnist on IPC magazines for 10 years.
    Have edited business magazines for a Chamber of Commerce and for the RBS Group's middle market corporate customers.
    Am a best-selling business book author: "DIY PR, the small business owners guide to 'free' publicity" (Batsford 1998 paperback now out of print and changing hands on Amazon at 3x original cover price).

    Education Summary: MA Logic & Metaphysics, Edinburgh University
    Am a Toastmaster and full member of the Chartered Institute of PR.
    Dip Communicators in Business.
    Associate member of the Professional Speakers' Association.
    Member of BECTU & the NUJ - have taken features writing and forensic science reporting NUJ courses.

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