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    Oona Mashta

    Oona Mashta

    Freelance health journalist/ public relations consultant

    Middlesex, United Kingdom

    I have worked in the media for more than 20 year, both as a journalist and a PR consultant. I have specialised in writing about health for the last eight years, working for newspapers,...Read moreI have worked in the media for more than 20 year, both as a journalist and a PR consultant.
    I have specialised in writing about health for the last eight years, working for newspapers, magazines, web sites and PR companies.

    I have written health articles for the Mail on Sunday, the Daily Mail and the British Medical Journal as well as other publications. I have also written for the London Evening Standard, the Mirror, the Daily Express and women’s magazines, Bella, Best, Prima and Women’s Realm.

    I cover everything from new treatments, developments in surgery to the latest political health news.

    I often interview real-life case studies, patients who doctors, medical charities or hospital press officers put me in touch with. I have also contacted patients through social networking sites. I know how to talk to patients in a sympathetic and productive way which can help others by highlighting the medical condition and how it can be treated and managed. I write interesting, compelling copy in a clear succinct way to appeal to consumers.

    As a freelance health journalist I have to have a keen news sense to spot what will make interesting stories. I pitch ideas with eye-catching headlines to commissioning editors which often have a topical ‘peg’. I have also written press releases and organised press conferences.

    I have a track record of writing informative and accurate copy, often to tight deadlines.

    Having worked in the press throughout my career I know how the media works and what is needed to get articles published.

    I have worked as a PR consultant for PR agencies, including Shirehall, Athena Medical PR and Ketchum, advising them on ways to maximize media coverage.

    I often have to write complex health information in a clear, succinct, consumer friendly way.

    Samples of my work on the websites of the Mail online or BMJ online.

    I have also helped pharmaceutical companies plan public awareness health campaigns for new drugs and treatments.

    My articles often centre around patients who have taken part in medical trials and research. I always interview them sensitively and respectfully, appreciating how brave some of them have been and grateful that they give up their time to talk to journalists.

    Area Covered: Journalist/PR consultant
    Industry: Media
    Employees: 1
    Work Experience Summary: I have been a journalist for 20 years and for more than 10 years I have specialised in writing about health both as a journalist and PR consultant. I have written for newspapers, magazines, web sites and healthcare PR companies.

    I have worked as a PR consultant for various healthcare PR agencies, including Shirehall, Athena Medical PR and Ketchum.

    I have written health articles for the Mail on Sunday, the Daily Mail and the British Medical Journal as well as other publications. I have also written for the London Evening Standard, the Mirror, the Daily Express and women’s magazines, Bella, Best and Prima.

    I often interview real-life case studies, patients who doctors, medical charities or hospital press officers put me in touch with. I have also contacted patients through social networking sites. I know how to talk to patients in a sympathetic and productive way which can help others by highlighting the medical condition and how it can be treated and managed. I write interesting, compelling copy in a clear succinct way to appeal to consumers.

    As a freelance journalist I have to have a keen news sense and know how to spot what will make interesting stories. I pitch ideas with eye-catching headlines to commissioning editors which often have a topical ‘peg’. I have also written press releases and organised press conferences. I can also write press releases which will attract media attention.

    I have a track record of writing informative and accurate copy, often to tight deadlines.

    Having worked in the press throughout my career I know how the media works and what is needed to get articles published.

    I often have to write complex health information in a clear, succinct, consumer friendly way.

    Samples of my work are available to read on the websites of the Mail online or BMJ online.


    Education
    -----------------

    Degree: B.A.Hons
    Field of Study: Philosophy
    University / College: Liverpool University
    From:01/Sep/1982 To:01/Jul/1985

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