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    Moyosola O.

    Moyosola O.

    Consultant - Strategic Marketing/Analysis and Process Evaluation and Improv...

    Cambridge, United Kingdom

    I have nine years of work experience in business development, marketing strategy and research. I have years of experience in academic writing, report writing and business writing....Read moreI have nine years of work experience in business development, marketing strategy and research. I have years of experience in academic writing, report writing and business writing. I have great communication and analytical skills which is evidenced with my ability to do in-depth research and come up with clear conclusions and strategies. I have access to a lot databases which can help with business plans, referencing and academic papers.

    I have great experience and knowledge of developing markets in addition to developed markets and can work under pressure. Looking forward to work on challenging projects.

    Area Covered: Cambridge
    Work Experience Summary: Business experience
    Aug 2001 Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒ’¯Â’¿Â’½ Aug 2009 Procter & Gamble, Johannesburg, South Africa
    Global leader amongst FMCG companies
    Senior Manager, Consumer & Market Knowledge for Southern & Eastern Africa
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Led and managed a team of 5 direct reports to develop consumer and retailersÃ�’¢Ãƒ’¯Â’¿Â’½Ãƒ’¯Â’¿Â’½ strategies across southern and eastern African countries for a business revenue of over USD $470M
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Improved employee retention and satisfaction through employee research, analysis and recommendations of viable solutions.
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Achieved the creation of 1st ever Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒ’¯Â’¿Â’½consumer strategyÃ�’¢Ãƒ’¯Â’¿Â’½Ãƒ’¯Â’¿Â’½ segmentation booklet which led to between 6 - 12% increase in revenue and increased collaboration with core retailers
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Identified and led a corporate project which led to a 25% increase in staff productivity and resulted in USD $100K worth of savings for P&G
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Led and developed organizational strategies on shopper segmentation, pricing and volume forecast, which helped to improve profit forecasting accuracies, and resulted in higher than expected profit realisation within a declining market

    Regional Manager (Central Eastern Europe, Middle East Africa), Customer Strategy
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Led the generation of low-income shopper insights for CEEMEA region and created growth strategies for potential future trends in customers leading to differentiated solutions
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Created a toolkit to standardize the application of shopper & customer insights especially in low income stores across the region and achieved approximately 10% increase in turnover at one of our retailers

    Manager Sub-Saharan Africa, Consumer & Market Insights/Strategies
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Discovered a new emerging trend in beauty care that led to a significant change in strategy with a return of over USD $2M turnover in sales and growth of up to 40%
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Generated a USD $10M savings for both supplier and P&G and reduced the go-to-market timelines for brand advertising by dramatically improving on operational deficiencies
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Led consumer insights generation for a range of pharmaceutical products (Vicks), was able to come up with go to market strategies that balanced regulation with consumer needs to get a 15% volume increase within a 2 year period.
    Associate Manager West Africa, Consumer Insights & Strategies
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Started and created the procedural policies to set-up the department
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Recommended and implemented consumer marketing strategies which led to 25% growth

    Mar 2000 Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒ’¯Â’¿Â’½ Nov 2000 Interface Technologies, Nigeria
    IT security service company focusing on improving security access to bank vaults in Nigeria
    Head of Badging Unit
    Ã�’¢Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¢Grew $10 million business division by 15% via targeting banking customers and providing innovative and customized solutions that addressed unique bank security needs

    Education Summary: Masters in Business Administration (Cambridge Judge Business School, University of Cambridge, UK)
    Masters in Operations Research (University of Lagos, Lagos)
    B.Sc. Chemical Engineering (University of Lagos, Lagos)
    Leadership and management training

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    • Farahby Farah A.
    • Posted: 3 Apr 2010
    • 0
    • 07 Apr 2010 Farah A.
      Farah A.
      Kuwait City, KW

      Thank you :)

      Moyosola O.
      Moyosola O.

      It was a pleasure working with you

    21702

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