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    Michelle Rose

    Michelle Rose

    Self Employed Marketing and PR Freelancer

    Jarrow, United Kingdom

    Small business advisor Degree in accountancy previously self employed Area Covered: All areas if work is mobile. North East for Face to Face Meetings Work Experience ----------------- Job...Read moreSmall business advisor
    Degree in accountancy
    previously self employed

    Area Covered: All areas if work is mobile. North East for Face to Face Meetings


    Work Experience
    -----------------

    Job Title: Owner
    Company: The Gift Mobile
    Description: Self Employed
    Gift business: Mobile sales and gift shop
    Shortlisted for a national GREATS award in 2007
    From:01/Jan/2004 To:01/May/2008

    Job Title: Owner
    Company: Custard & Bear
    Description: Custard and Bear is a marketing agency which supports businesses to promote themselves.

    My focus is businesses based in the North East, although I do also have remote clients across the UK. My real passion is customer service and how to bring customers back to you, time and time again. My marketing heroes are Jack Mitchell and Stanley Marcus - both American retail gurus.

    Whilst I can 'do' marketing for my clients, and assume the role of freelance Marketing Manager, I tend to find that my role is one of ideas generation and then supporting my clients to implement my ideas themselves. However, I like rolling up my sleeves and doing a bit of everything, so get in touch if you need some marketing advice, support and inspiration!

    I also undertake larger freelance marketing contracts. Clients include/have included:
    Cobweb Information Ltd (Gateshead)
    Swagelok Engineering (Teeside)
    Lifestyle Designs NE Ltd (County Durham)
    Ideo Accountancy (Edinburgh)

    My real passion is customer service and how to bring customers back to you time and time again. Officially it's called customer retention, or customer loyalty, but I just like to think of it as common sense ways to make your customers love your business so much that they wouldn't dream of going anywhere else!

    Customer retention isn't rocket science - mostly it's using some good old fashioned marketing techniques, adding in plenty of time, and then making the long term effort to build relationships.

    If you're just a bit too British to ask your customers to come back, then why not let Custard and Bear do the asking for you!

    In December 2011 I won the @startupbritain award on Twitter for the best piece of small business advice.
    From:01/Oct/2011

    Job Title: Account Manager
    Company: 19 Marketing Ltd
    Description: I currently manage a number of accounts for 19 Marketing; ranging from retail to industrial clients.

    From 10/11 to 12/12 I I worked for one of 19 Marketing's clients, Swagelok Teesside, providing in-house marketing support and advice. Whilst just a short term contract I covered many areas including;
    Developing ebusiness plan
    Corporate newsletters
    Social media development
    Business directory listings
    From:01/Oct/2011

    Job Title: Be Enterprising Business Coach
    Company: Durham County Council
    Description: I was employed as a Be Enterprising Coach to provide business start up advice to potential entrepreneurs from hard to reach groups within Derwentside.
    • I provided advice, guidance and intensive coaching.
    • I provided business planning support on all aspects of running a small business from sales, finance, marketing etc
    • I prided myself on being approachable, accessible and trustworthy.
    • I saw around 5 new clients per week and on average 1-2 of them will start a successful small business.
    • I had close links with various agencies such as Job Centre Plus, Princes Trust, Shaw Trust etc.
    From:01/Sep/2007 To:01/Sep/2011

    Job Title: Project & Marketing Co ordinator
    Company: Equality North East
    Description: Delivered the ‘If I Can You Can’ project to students across the North East. IICYC was an equality and enterprise project aimed at raising the self esteem of young people, reducing gender stereotyping and encouraging self employment as a viable career for young people.
    From:01/Jan/2004 To:01/Mar/2006

    Job Title: Marketing Assistant
    Company: Gateshead Council
    Description: • Promoting Gateshead Council and its services to the local community and wider audiences.
    • Developing a campaign to inform council tenants of a change in the way their homes are managed.
    • Managing the content, design, print and distribution of two, 8-page, quarterly magazines.
    • Developing and maintaining a direct mail database.
    • Dealing with requests to film in Gateshead.
    • Organising council roadshows and ministerial visits.
    • Writing and distributing press releases.
    • Arranging and handling photo-calls.
    • Dealing with general media enquiries.
    From:01/May/2002 To:01/Jan/2004

    Job Title: Marketing Coordinator
    Company: The Explorer Group
    Description: The Explorer Group (now Elddis Caravans) were the UK’s second largest manufacturer of caravans and motorhomes at this time.
    Responsibilities included:
    • Co ordination of stands at national trade exhibitions
    • Supporting UK dealer network
    • Company events and product launches.
    • Production of sales literature and promotional material.
    • Dealing with trade press enquiries.
    • Writing and distributing press releases.
    • Monitoring departmental expenditure against budgets.
    • Providing PA support to Marketing Manager and Marketing Director.
    From:01/Jul/2000 To:01/May/2002



    Education
    -----------------

    Degree: 2:1
    Field of Study: BAcc(Hons) Accountancy and Business Studies
    University / College: The University of Stirling
    From:01/Jan/1996 To:01/Jan/2000

      4.3
      (2)
      £15
      /hr
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    • Portfolio (5)
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    Review of, and suggestions for Corporate Wellbeing Program
    • Seithby Seith K.
    • Posted: 5 Mar 2012
    • 0
    • 12 Mar 2012 Seith K.
      Seith K.
      Bedminster, GB

      Thank you Michelle

    Marketing letter and email for bookkeeping/accountancy services
    • Ideo Business Services Ltd by Ideo Business Services Ltd
    • Posted: 9 Oct 2011
    • 1
    • 14 Oct 2011 Ideo Business Services Ltd
      Ideo Business Services Ltd
      Edinburgh, GB

      Michelle has been fantastic with her advice and LOTS of brilliant ideas. Her knowledge of small business marketing is second to none. I’ll be retaining her services on an on-going basis and very much look forward to working with Michelle on Ideo’s other marketing ideas.

    12428895965

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