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    Michael Stewart

    Michael Stewart

    Online and Digital Marketer

    Leeds, United Kingdom

    ACCELERATING YOUR SUCCESS AND DELIVERING REAL RESULTS I am a marketer. Yes on the surface I'm a digital guy but with the last ten years in integrated agencies I work cross-channel. With...Read moreACCELERATING YOUR SUCCESS AND DELIVERING REAL RESULTS
    I am a marketer. Yes on the surface I'm a digital guy but with the last ten years in integrated agencies I work cross-channel.

    With 13 years in digital I have built up a whole range of specialist knowledge and supplier relationships to ensure that I can deliver real results in this digital world. This experience allows me to accelerate the online success of businesses. No trial and error, no research to be undertaken, you can tap into my online marketing experience.

    * Online strategy and planning the integration of online with offline

    * Web strategy and overseeing design and build to get you the most effective web presence, to drive real results

    * Usability and muti-variate testing to constantly improve the performance of your website, driving more sales and responses from the traffic you receive

    * Traffic reporting and analysis to provide you with the information (not data) to make informed decisions and spend your budget wisely

    * Using segmentation, data and customer journey planning to maximise the value from your data and build more profitable relationships through direct communications such as email marketing

    * SEO to maximise the traffic from this most cost-effective channel and show the value of the budget you spend

    * Paid search marketing how it should be done. It's never been under such pressure, you need a smarter approach

    * Steering you through the minefield of affiliate, shopping comparison and aggregator marketing to harness the massive power that these titans of the internet now wield

    * Searching out the latest and most effective ways to advertise your business online; not just through display banner advertising but also advertising networks, contextual advertising, behavioural and re-targetting

    * Providing pragmatic and results focused advice about how you can find business benefit in the new social and emerging interactive technologies – blogs, social networks, wikis, YouTube, podcasting, mash-ups, widgets etc.

    Area Covered: UK
    Company Name: The Black Hole
    Industry: Marketing and Advertising
    Employees: 20-49


    Work Experience
    -----------------

    Job Title: Head of Digital Marketing
    Company: The Black Hole Creative Co
    Description: The Black Hole is a response agency working on a national portfolio of well-known brands such as Argos, Crystal Holidays, Bupa, Skipton Building Society, National Australia Group (Yorkshire Bank and Clydesdale Bank).

    As Head of Digital my role is to help clients get the most from digital and interactive media channels. To help them to harness the opportunities to grow their business and profit from that effort.

    I explore clients' businesses, formulate strategy and then work with my team to deliver the projects. The underlying raison d'etre will always be to grow a successful business for my clients. That success comes not only from understanding digital channels but also the integration of offline with online marketing. The Black Hole focuses on using intelligent insight to drive measurably better results. We measure our effectiveness, and that of the channels that we recommend, in terms of the cost of acquiring customers and orders, and ultimately on our contribution to the profitability of our clients.

    One of the key strengths we have developed is our Forensic PPC product which delivers typically 25% better results. A product developed from our insight into the PPC market, and a recognition of the kind of product the clients of tomorrow will need to be successful as pressure continues to grow on PPC.
    From:01/Apr/2007

    Job Title: Interactive Communications Director
    Company: JDA Interactive
    Description: JDA was one of the UK"s largest independent marketing agencies, delivering a full range of marketing services. I joined as Interactive Communications Director to set-up online marketing - JDA Interactive was the result.

    Bringing a marketing and response focus to online marketing, we mainly provided internet based solutions. We were able to undertake some of the early email marketing campaigns for HBOS, built websites for PC World and pushed the boundaries of streaming video for HBOS Sharedealing. We also took brands such as British Energy, Black n Red and Parador Properties either online for the first time, or into their first period of effective online marketing.
    From:01/Mar/2001 To:01/Apr/2007

    Job Title: Head of Sales
    Company: The Energy Cell - digital solutions
    Description: Energy Cell was an early digital media marketing agency. Providing mainly multimedia based projects for trade and brand marketing, we also became a success in internet strategy and design, e-business and e-commerce.

    We were able to work on some great clients because we were so far ahead of their large network advertising agencies at the time. Clients we worked on included Heinz Tomato Ketchup and Salad Cream, Highland Distillers, Homepride, and BASF.
    From:01/Nov/1997 To:01/Mar/2001

    Job Title: Business Development Manager
    Company: UCB Factoring
    From:01/Apr/1995 To:01/Nov/1997



    Education
    -----------------

    University / College: Bradford Grammar School
    From:01/Jan/1979 To:01/Jan/1987

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