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    Laura Newton

    Laura Newton

    Marketing Freelancer

    Swindon, United Kingdom

    I'm a down to earth marketing freelancer and pride myself on providing no nonsense marketing services. I won't try to bamboozle you with technical terms and you'll...Read moreI'm a down to earth marketing freelancer and pride myself on providing no nonsense marketing services. I won't try to bamboozle you with technical terms and you'll certainly get none of the marketing 'fluff' that you get with some agencies and marketing professionals!

    I am experienced in all areas of marketing, both B2B and B2C, and have worked with many high profile brands including Volkswagen. I have a particular flair for online marketing and social media, but I enjoy and am experienced in all projects whether online or offline.

    An English native with excellent written communication skills.

    Area Covered: Marketing, Digital Marketing, Social Media, PR, Marketing Campaigns, Marketing Planning, SEO
    Company Name: Smiley Marketing
    Employees: 1


    Work Experience
    -----------------

    Job Title: Marketing Manager
    Company: Listers Group
    Description: • Largest family-owned automotive group in the UK, operating over 50 dealerships.
    • Responsible for all marketing activity across 11 Volkswagen retailers.
    • Develop innovative customer focussed communications to operational teams to help them deliver monthly targets. A short term campaign delivered in October produced a 50% increase in sales based on target.
    • Produce POS and on-site material to ensure showrooms meet VW brand standards.
    • Delivery of digital marketing initiatives including e-shots, text messaging, Adword campaigns and Facebook advertising.
    • Impressive click through rates of up to 65% achieved on tactical e-mail campaigns.
    • Development of social media presence and interaction for Listers Volkswagen, with particular emphasis on Twitter. Achieved 150 followers in three weeks.
    • Organisation and delivery of product placement and in house events including new product launches and open weekends.
    • Working closely with in-house design team and outside agencies such as media booking and telemarketing, including Volkswagen’s appointed creative agency.
    From:27/Sep/2011 To:27/Jan/2012

    Job Title: Marketing Communications Executive
    Company: Yamazaki Mazak
    Description: • World’s largest machine tool manufacturer. Working as part of European marketing team to deliver marketing communications across the UK and Europe.
    • Management of product and brand-level B2B marketing communications across a range of media.
    • Development of social media strategy for European market, including Facebook, Twitter, YouTube, Linked In.
    • Organisation and delivery of trade shows and in house events, supporting the sales team and ensuring brand representation is effective and consistent.
    • Ongoing development of company website, with particular emphasis on improving search engine optimisation.
    • Delivery of e-marketing initiatives including e-shots and Adword campaigns.
    • Production of product brochures across Europe, working
    From:17/Jan/2011 To:02/Sep/2011

    Job Title: Marketing Manager
    Company: Parkwood Leisure
    Description: • Commenced employment as Marketing Assistant upon graduation from university in June 2007.
    • Subsequently promoted to Marketing Manager in May 2009.
    • Parkwood Leisure are a large management contractor, operating over 85 leisure facilities on behalf of local authorities throughout the UK.

    Key Achievements and Responsibilities
    • Management of consumer marketing campaigns across 85+ sites, from concept through to budget, briefing sessions, delivery and evaluation. Utilising a range of media including print, online, radio, PR and on-site marketing.
    • Management and promotion of key brands across the company, accounting for 70% of company’s annual income.
    • Responsibility for monitoring sales activity and footfall across the business and reacting accordingly.
    • January 2010 sales promotion campaign I led delivered like for like sales growth of 78.7% for the business.
    • Led total redesign of company website, resulting in a 52% increase in traffic and a 63% increase in tangible sales enquiries within 12 months.
    • Responsibility for implementing, improving and monitoring brand standards and consistency, both centrally and across all business units.
    • Budget management, planning and evaluation for key projects.
    • Management of strategy, development, monitoring and SEO for six websites within the company.
    • Development of marketing strategies and communications for specific business areas including outdoor pursuits, conferencing/event facilities and tourism venues.
    • Implementation and monitoring of e-marketing and social media strategy.
    • Customer database management, utilisation and development for marketing activity and communications.
    • Management and production of press releases and marketing communications for both trade and consumer media.
    • Support and influence directors, managers and local teams in the delivery of corporately led marketing activity.
    • Production and presentation of information and statistics for the board of directors.
    From:01/Jun/2007 To:07/Jan/2011



    Education
    -----------------

    Degree: BA Hons 1st Class
    Field of Study: Marketing
    University / College: University of Bedfordshire
    From:30/Sep/2004 To:30/Jun/2007

      5.0
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      £7
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    adwordsemail developmentCopywritingmarketing writingweb writingnewsletter writinggoogle search developmentcontent management system (cms)search engine optimization (seo)website development

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    Internet marketing expert required for analyzing and evaluation of website
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    • Posted: 21 Jan 2012
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