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    Katy Cowap

    Katy Cowap

    MARKETING AND PR CONSULTANT

    Devon, United Kingdom

    Following a very successful 10 year agency career, I started my own company managing the full marketing and advertising mix for a select number of clients. Working for myself allows...Read moreFollowing a very successful 10 year agency career, I started my own company managing the full marketing and advertising mix for a select number of clients. Working for myself allows me the flexibility to develop other projects whilst working on a freelance basis for my clients. I enjoy developing my tourism, retail and motor clients. I manage marketing budgets for my clients of between £50 000 and £1.5 million per annum.

    My work involves servicing my clients needs, regular client interaction, planning and implementing budget to maximise awareness creatively, professionally and successfully. i specialise in pr and media planning, year on year planning, sourcing media for campaigns including sheet, television, radio airtime and promotions, print, newspaper space and organising promotional items. I also manage when required the lay-out, design and production of signage for interior purposes as well as managing client exhibitions. I manage all marketing strategies and constantly raise the profile of my client base. My client base relies on my expertise for ensuring that customer levels/spend are always on the increase, through marketing and pr. Being responsible for all new marketing campaigns for my client base, I managed budgets using various computer software packages, to develop frameworks for them to work from. The programs of activity I put in place with my clients depended very much on current activity in the market place and being very much aware of the local and national markets. I work very closely with my clients web development teams, developing SMS text campaigns and E Newsletter campaigns




    RADIO PLANNING AND COMMERCIAL PRODUCTION
    TV ALL REGIONS/SKY, DIGITAL
    OUTDOOR ADVERTISING 48 SHEET/6 SHEET/WRAP AROUNDS AND ALL FORMATS OF BANNER/SITE SIGNAGE-INTERNAL/DIRECTIONAL
    PRINT ALL FORMATS
    DIRECT MAIL PLANNING AND CAMPAIGN MANAGEMENT

    WEB MANAGEMENT/E NEWSLETTERS
    SOCIAL MEDIA
    NEWSPAPER ADVERTISING
    MAGAZINE ADVERTISING
    EXHIBITION PLANNING AND CONSTRUCTION
    PR - I WRITE, PLAN STRATEGIES AND ISSUE PRESS RELEASES. FOLLOW UP AND KEEP LOGS OF ALL SUBMISSIONS PRINTED
    CREATIVE BRIEFING AND LIASING WITH EXTERNAL AGENCIES
    EVENT MANAGEMENT

    TEAM MANAGEMENT INCLUDING INDUCTION, APPRAISALS
    BUDGET MANAGEMENT
    PROJECT MANAGEMENT


    Area Covered: National
    Work Experience Summary: Following a very successful 10 year agency career, I started my own company managing the full marketing and advertising mix for a select number of clients. Working for myself allows me the flexibility to develop other projects whilst working on a freelance basis for my clients. I enjoy developing my tourism, retail and motor clients. I manage marketing budgets for my clients of between Ã�’½Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¯Ãƒï¿½Â’¿Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¯Ãƒï¿½Â’¿Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â£50 000 and Ã�’½Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¯Ãƒï¿½Â’¿Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¯Ãƒï¿½Â’¿Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â£1.5 million per annum.

    My work involves servicing my clientÃ�’½Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¯Ãƒï¿½Â’¿Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¢Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’½s needs, regular client interaction, planning and implementing budget to maximise awareness creatively, professionally and successfully. i specialise in pr and media planning, year on year planning, sourcing media for campaigns including sheet, television, radio airtime and promotions, print, newspaper space and organising promotional items. I also manage when required the lay-out, design and production of signage for interior purposes as well as managing client exhibitions. I manage all marketing strategies and constantly raise the profile of my client base. My client base relies on my expertise for ensuring that customer levels/spend are always on the increase, through marketing and pr. Being responsible for all new marketing campaigns for my client base, I managed budgets using various computer software packages, to develop frameworks for them to work from. The programs of activity I put in place with my clients depended very much on current activity in the market place and being very much aware of the local and national markets. I work very closely with my clients web development teams, developing SMS text campaigns and E Newsletter campaigns




    RADIO PLANNING AND COMMERCIAL PRODUCTION
    TV Ã�’½Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¯Ãƒï¿½Â’¿Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¢Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’½ ALL REGIONS/SKY, DIGITAL
    OUTDOOR ADVERTISING Ã�’½Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¯Ãƒï¿½Â’¿Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¢Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’½ 48 SHEET/6 SHEET/WRAP AROUNDS AND ALL FORMATS OF BANNER/SITE SIGNAGE-INTERNAL/DIRECTIONAL
    PRINT Ã�’½Ãƒ’¯Â’¿Â’½Ãƒï¿½Â’¯Ãƒï¿½Â’¿Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¢Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’½Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¯Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’¿Ãƒï¿½ï’¿’½Ãƒ’¯Â’¿Â’½Ãƒï¿½ï’¿’½Ãƒï¿½Â’½ ALL FORMATS
    DIRECT MAIL PLANNING AND CAMPAIGN MANAGEMENT

    WEB MANAGEMENT/E NEWSLETTERS
    SOCIAL MEDIA
    NEWSPAPER ADVERTISING
    MAGAZINE ADVERTISING
    EXHIBITION PLANNING AND CONSTRUCTION
    PR - I WRITE, PLAN STRATEGIES AND ISSUE PRESS RELEASES. FOLLOW UP AND KEEP LOGS OF ALL SUBMISSIONS PRINTED
    CREATIVE BRIEFING AND LIASING WITH EXTERNAL AGENCIES
    EVENT MANAGEMENT

    TEAM MANAGEMENT INCLUDING INDUCTION, APPRAISALS
    BUDGET MANAGEMENT
    PROJECT MANAGEMENT

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