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    Lucas Bertrand

    Lucas Bertrand

    Founder & CEO MoMedia

    London, United Kingdom

    Entrepreneur (1994 - today) Started guerrilla / ambush marketing company while at University. Selling T-shirts at major events e.g Melbourne Grand Prix Founder & CEO Caffe...Read moreEntrepreneur (1994 - today)

    Started guerrilla / ambush marketing company while at University. Selling T-shirts at major events e.g Melbourne Grand Prix

    Founder & CEO Caffe e Biscotti (C&B). Grew it into the 2nd largest coffee cart company in Australia- selling high quality espresso coffee at major events - Grand Prix, Australian Open Tennis, Melbourne Cup, for corporate events - Banks, Pharma co's & real estate co's & for big private parties. Built an automated B2B arm servicing major buildings in Melbourne CBD clients included Jones Lang La Salle & AXA.

    Moved to UK. MD of Swann Communications. Consumer Electronics firm selling computer peripherials & security products thru retail channels (distributors, e-commerce, retail). Secured major retailers, Dixons Stores Group & Costco & launched the e-commerce site for UK/Europe. Sold the business to major distributor.

    www.swann.com.au

    Business Development for World Wide Entertainment. Starting and researching new media business models. Started mobile content division, called MoMedia.

    www.wwent.net

    Founder & CEO MoMedia. MoMedia is a digital media business that delivers TV & Film content to broadcast and digital platforms. We distribute content from 220+ TV & Film producers, distributors & TV Channels. We create & distribute TV channels for/onto digital platforms. We provide a Managed Content Service to enable broadcasters and digital platforms to acquire large volumes of TV & Film content. We believe this is a market leading solution. We have built this company from a start-up, into a successful networked organisation with deep relationships in the content business. I manage the day to day running of the business, the strategic direction, HR & financing & The Managed Content Services business. I secured financing and backing from Endemol, the worlds biggest independent producer. We remain an independent company.

    www.momediatv.com
    Understanding the convergence of media platforms and the business models required to ensure profitable production & distribution. Deep content relationships & knowledge of digital platforms.

    Area Covered: LONDON, UNITED KINGDOM
    Company Name: MoMedia International Ltd
    Industry: Entertainment
    Employees: 10-19


    Work Experience
    -----------------

    Job Title: Founder & CEO
    Company: MoMedia International Ltd
    Description: MoMedia is a digital media business that delivers TV & Film content to broadcast and digital platforms. We distribute content from 220+ TV & Film producers, distributors & TV Channels. We create & distribute TV channels for/onto digital platforms. We provide a Managed Content Service to enable broadcasters and digital platforms to acquire large volumes of TV & Film content from US Studios to TV indie's. This is a market leading solution. We have built this company from a start-up, into a successful networked organisation with deep relationships in the content business. Financially backed by Endemol
    From:01/Dec/2004

    Job Title: Managing Director
    Company: Swann Communications (Europe)
    From:01/Aug/2001 To:01/Dec/2004

    Job Title: Founder & CEO
    Company: C&B Coffee
    Description: Built C&B into 3 businesses. 1/ 2nd largest coffee cart company in Australia. Servicing IBM, Peoplesoft, Oracle, HP, AMP, Rialto and most of the major events Australian Tennis Open, Golf, Formula 1 Grand Prix, Melbourne Cup etc 2/ Smallest caffe's (hole in the wall) in central Melbourne 3/ Innovative automated office coffee business in Australia"s largest buildings (Rialto, AMP etc).

    This was a very steep learning curve. My on the job MBA. Starting straight out of university I managed to make many mistakes without going broke and learnt the hard way about managing staff, cash flows, financial projections, and customer & supplier relationships. It was very tough (7 days a week for almost 5 years) and incredibly rewarding creating these businesses from scratch, employing some wonderful people. We managed to generate enough value out of these businesses to set up the move to the UK with some capital for the next business adventure. I also am proud to say the business is still going today.
    From:01/Mar/1996 To:01/Dec/2000



    Education
    -----------------

    Degree: Bachelor Economics
    Field of Study: Economics
    University / College: La Trobe University
    From:01/Jan/1991 To:01/Jan/1995

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