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    Louise Hitchen

    Louise Hitchen

    Marketing Consultant

    Market Overton, United Kingdom

    I have over ten years marketing experience, 8 of which I have been working as a marketing consultant. I have a CIM Advanced Certificate in Marketing and certificates from the...Read moreI have over ten years marketing experience, 8 of which I have been working as a marketing consultant.

    I have a CIM Advanced Certificate in Marketing and certificates from the Direct Institute of Marketing. I've just (2011) been awarded a distinction in the new CAM Diploma in Digital Marketing.

    I've worked on two magazines: NFU Countryside (developing the magazine & website, affinity offers, producing marketing materials and organising shows) & Practical Performance Car Magazine (all aspects of marketing & business development).

    For the past 10 years I've enjoyed helping a variety of schools (independent & state) to thrive by providing strategic advice and bespoke research. I've managed all aspects of the marketing function at The Princess Helena College, on a retainer basis for 5 years.

    I've been Director of two companies already and I'm only 32! I'm exceptionally dedicated, thorough and creative.

    Area Covered: Marketing, Research, Strategic Advice, Marketing implementation, Online marketing


    Work Experience
    -----------------

    Job Title: Marketing Consultant
    Company: 134marketing
    Description: 134marketing offers a broad range of marketing services to schools (independent and state) and to organisations working in the field of education. Services include: research (quantitative and qualitative), creating and implementing marketing, admissions and customer care strategies, training and mentoring.
    Whilst schools are the focus of much of my work; I also now enjoy working with a variety of other organisations – including small and medium sized businesses and other marketing agencies. I strongly believe that consultants should remain open to new ideas and ways of thinking – by working in more than one sector my clients benefit from fresh approaches.
    I am currently working with Practical Performance Car Magazine - driving subscriptions & copy sales, developing their website & additional revenue streams.
    From:01/Jan/2004

    Job Title: Marketing & Development
    Company: Blockhead Media
    Description: Developed and implemented long term and short term marketing and business strategies during my retainer with this small publishing company.
    This included product development, new product launches, circulation and subscription improvements, event organisation and developing advertising revenue.
    I also managed all aspects of their online presence including social media, web development and video virals.
    From:01/Jan/2009 To:31/Aug/2011

    Job Title: Marketing Manager
    Company: The Princess Helena College
    Description: I worked at The Princess Helena College as a retainer for circa 5 years managing and actually undertaking all aspects of their marketing, as well as assisting with admissions strategy and alumni development.
    From:01/Jan/2003 To:01/Jun/2008

    Job Title: Director
    Company: RSAcademics
    Description: Provided strategic advice to independent schools including marketing planning, positioning and branding. Undertook bespoke qualitative and quantitative research projects and worked with demographic partners. Also undertook unique and ground-
    breaking research projects for the sector; for PR and company development purposes. Planned, developed and implemented new products and services. Promoted and sold RSAcademics" services through networking, public speaking and negotiations.
    Facilitated the smooth running of the company via project management and team organisation. Developed and updated the company website.
    From:01/Jan/2002 To:01/Dec/2004

    Job Title: Brand Development Assistant
    Company: National Farmers Union
    Description: Developed the NFU Countryside membership package (magazine, affinity offers and member benefits). Designed, edited and produced new marketing materials. Supervised the extraction and mailing of over 75,000 monthly magazines, welcome packs and renewal notices. Monitored, updated and developed the content of the website. Assisted with event organisation (The Royal Show) as well as hiring a PR agency and choosing new magazine publisher.
    From:01/Jan/2000 To:01/Dec/2001



    Education
    -----------------

    Degree: BA 2:1
    Field of Study: Geography
    University / College: University of Leeds
    From:01/Jan/1997 To:01/Jan/2000

    Field of Study: English, Geography & Theatre Studies
    University / College: Uppingham School
    From:01/Jan/1995 To:01/Jan/1997

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