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    Troy Wells

    Troy Wells

    creative director

    Jeffreys Bay, South Africa

    A SHORT WORK HISTORY the 90's: I have a very broad skills set, based on a firm grounding in traditional media. (6 years head of art studio for Billabong) Starting as a...Read moreA SHORT WORK HISTORY
    the 90's:
    I have a very broad skills set, based on a firm grounding in traditional media. (6 years head of art studio for Billabong)
    Starting as a designer before computers became the industry standard gave me good grounding in such things as composition, layout and using traditional artistic techniques required of a well rounded designer.

    2000-2010:
    My many years since, working in an entrepreneurial environment, utilization of the latest tech and new media with unique content delivery have taught me the invaluable lessons of hard work, client liaising, marketing, project management combined with a firm knowledge of the tools required of the trade.
    I have worked with a broad cross section of the larger corporate in South Africa, as well as their agencies. Providing, or assisting concepts/briefs for national and international campaigns, from inception to delivery using all forms of media.
    Events and the project management of these events have been a great schooling experience. Multifaced project management of resources, skillsets, needs and expectations surrounding these events or campaigns have taught me the value of "look before you leap". having clearly defined goals are the stepping stones to a successful event, campaign, design or edit.
    I utilised my time in the industry to gain invaluable knowledge in print design, online, P2P/broad based marketing, social media, eventing, through to post production delivery and more.
    All in all...an all-rounder, bests describes me, my abilities and willingness to provide the most effective and
    creative solution for many purposes using all visual and audio mediums.









    A FEW OF THE COMPANIES I HAVE WORKED FOR:

    Gemeli designs

    Worked as a designer and colour separation artist for clothing and print company.

    Contact:
    Nino Gidoni (Owner)
    CELL - 0825715636

    Billabong

    Worked as the art room manager/designer for 6 years - all print and clothing requirements nationally.

    Contact:
    Cheron Kraak (Owner)
    CELL - 0826574553


    Icity

    Online and P2P marketing, mostly for all the drinks brands in South Africa, creating new and cutting edge ways to get their brands to their demographics, we were on the forefront of the industry and revolutionised the way big brands marketed themselves.

    Contact:
    Sean Lange (Director)
    contact details pending

    Enterstage and Excite Pro

    Events, marketing of products, brands and creative conceptualization to delivery would best describe my designation.
    This is where I really learned the tools of my trade. the requirements were always cutting edge technologically, and challenging physically, tight deadlines and bigger headlines. What an experience and what a steep learning curve.

    Contact:

    Excite Pro - Kai Linde - (Director)
    CELL - 0741542618

    Enterstage - Andrew Black - (Owner)
    CELL - 0824694065
    SKILLS SET
    DESIGN:
    A traditional "on the job" training in the various techniques used in the design trade taught me how to best utilise the medium to its best advantage, layout design, composition and overall appeal was something I was lucky enough to learn from some awesome visual artists.
    The needs of design for any campaign/brand/corporate id/print/video/animation/video are
    varied and numerous, it is the mastery of all the aspects in this field that I strive for.

    Some of the tools used for this skillset:
    PHOTOSHOP
    ILLUSTRATOR
    COREL DRAW
    AFTER EFFECTS (FOR FLASH DESIGN)
    As well as the many affiliate programs and plugins needed for creativity and unique delivery requirements.
    The airbrush/paintbrush and various other "traditional techniques" are also an integral part of my arsenal.


    MOTION GRAPHICS AND EDITING:
    I wanted to become a well roundedÃ�’ purveyor of visual media, therefore a shift towards editing and motion graphics seemed a logical progression. I took to this Endeavour with much gusto and I now have a firm grasp on the techniques and tools required to deliver anything, anywhere and in any format. Because letÃ’¢ï’¿’½ï’¿’½s face it, all clients needs and requirements are unique and the ability to be ready with the correct solution is paramount.

    Some of the tools used for this skillset:
    AFTER EFFECTS
    FASH ANIMATION
    FINAL CUT PRO
    PREMIERE CS5
    As well as the many affiliate programs and plugins needed for creativity and unique delivery requirements.

    MARKETING AND THE WEB:
    Having worked in marketing and for various Add Agencies, I have learned the value and techniques used for effective product/brand placement.
    Taking your product and brand to the target demographic is what I do. (p2p marketing) As well as being in the forefront of the web and social media revelation, My services in this department have been used by many a brand as they are increasingly becoming aware that unique content is king in order to gain legitimacy in this saturated environment.

    Some of the tools used for this skillset:
    DREAMWEAVER - WEBSITE DESIGN
    FLASH ANIMATION
    SOCIAL MEDIA
    P2P CAMPAIGN DEVELOPMENT
    VIRAL MARKETING- THE WEB
    SOCIAL MEDIA
    CORPORATE ID DESIGN
    UNDDERSTANDING OF CLIENT'S NEEDS AND EXPECTATIONS

    SALES:
    I have also worked in the retail and sales environment and have been told I have the "gift of the gab".
    I enjoy taking a product I believe in and convincing a customer that the said product is the wisest choice for them.

    Some of the tools used for this skillset:
    COMPLETEÃ�’  PRODUCT KNOWLEDGE
    GOOD COMMUNICATIVE SKILLS
    VALUE DRIVEN SALES TECHNIQUES


    PROJECT MANAGEMENT AND CLIENT LIASON:
    All the above skills are completed by the ability and experience in dealing with clients. From brief, conceptualisation, prep rod/planning, development/approvals, delivery and post production. Assessing the needs of the client and creating mind maps which encapsulate all goals, tasks, expectations and resources needed.
    I would normally take this information into a programme like Mindmanager and deliver a complete picture of the project in an easily understood format so all parties have an idea as to what is required of them, with responsibilities and directives clearly defined.

    IN A NUTSHELL:
    Seeing a project, no matter what it is, through, from inception to completion is what I really live for, nothing better than seeing a "baby" of yours being birthed and successfully put to bed, my many clients over the years have experienced minimal or no "birthing pains" due to my foresight, knowledge and skills.
    Let me do this for you, do what I do and do do best. You will see what it is like to be able to "let go," What it is like to hand a project to someone and forget about it, until the job is delivered and payment is confirmed.
    This is what i doÃ’¢ï’¿’½Â’¦.
    BOO!media
    Let me help you say BOO! To the world.]

    Area Covered: south africa
    Work Experience Summary: to numerous to mention
    Education Summary: not applicable

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