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    Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Technology & ProgrammingWriting & TranslationDesignDigital MarketingVideo, Photo & ImageBusinessMusic & AudioMarketing, Branding & SalesSocial Media
Cathy Tollet

Cathy Tollet

web and mobile designer

London, United Kingdom

I am a digital design manager with 16 years experience in brand identity, UI and UX design and integrated marketing campaigns. See my work at http://www.cathytollet.com CV: Reed...Read moreI am a digital design manager with 16 years experience in brand identity, UI and UX design and integrated marketing campaigns. See my work at http://www.cathytollet.com

CV:
Reed Business information - Web Design Manager / 2008 - present
Co-ordinate and drive Newscientist.com brand and digital presence
Responsibilities
• Work with editorial, sales and marketing departments in building strategic digital campaigns and digital products
• Work with partners in creating compelling and bespoke digital solutions to their business needs
• Take the lead on projects requiring depth and breadth of experience and innovative thinking.
• Keep up to date with current digital design trends and present them to business managers
• Manage and update brand guidelines
• Outsource, art direct and manage team of freelancers

• Design wireframes, storyboards and prototypes
• Establish grids, colour charts, look and feel and typography
• Design final product
• Code interactive design
• Brief the production department after client sign off

Achievements:
• Designed iPad application with associated launch icons and download process interface
• Designed icons and associated graphics for Android app
• Designed skins for mobile quiz application for Nokia Lumina phones, associated buttons and launch icons
• Helped the success of a £400,000 partnership deal with Statoil by providing the sales team with prototypes and continuous advice on the product to offer during their pitch http://www.newscientist.com/engineeringgreats
• Secured renewal of contract with our partners including IBM, Statoil and The Carbon Trust by providing successful digital solutions


Reed Business information – Senior Web Designer NewScientist.com – 2003 -2008
Responsibilities
• Work with editorial, sales and marketing departments in building strategic digital campaigns and digital products
• Work with external clients in creating compelling and bespoke digital solutions to their business needs
• Build a team of freelancers to help on projects when required. Manage budget and negotiate fees as well as Terms of use and publishing rights
• Establish brand guide lines
• Advise business managers on best practice to drive the business

Achievements:
• Increased subscription revenue after designing a pay wall, registration and subscription process http://www.seomoz.org/blog/conversion-rate-lessons-for-newspaper-paywalls
• Increased traffic and stickiness by designing and launching a series of blogs http://www.newscientist.com/blogs/onepercent/
• Increased conversions by 40% after replacing an ad slot in the header by the first step of the subscription process (country selection menu)
• Developed a consistent communication strategy and wrote brand guidelines across media (print and online)
• Successfully increased Christmas subscription revenue by 140% when given full management and financial responsibilities
• Interactive work featured Discovery channel http://planetgreen.discovery.com/videos/planet-100-the-truth-about-green-products-2-23.html
• Increased traffic by Introducing video page
http://www.newscientist.com/blogs/nstv/

IPC media – Web Designer NewScientist.com – 1997 -2002
Responsibilities
• Design web pages and ad campaigns for Newscientist.com and its associated sites
Achievements:
• Winner of PPA’s Best Online Consumer Magazine after completing redesign of website


Additional work include Freelance Web Design Consulting for Business Digest, Orange, GE, Coca Cola

  • £40
    /hr
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art directiongraphics designbrand designwireframe designsocial media managementvideoelectronic data interchange (edi)mobile applications developmentresponsive websiteuser interface design

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art directiongraphics designbrand designwireframe designsocial media managementvideoelectronic data interchange (edi)mobile applications developmentresponsive websiteuser interface design

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Freelancer Buyer
Projects listed
18
Freelancers worked with
7
Last active
Aug 08 2020
Response time
instantly

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0
Buyers worked with
0
Last active
Aug 08 2020
Response time
instantly
Skills Insights
art directiongraphics designbrand designwireframe designsocial media managementvideoelectronic data interchange (edi)mobile applications developmentresponsive websiteuser interface design
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