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    Shelley Lawrence

    Shelley Lawrence

    CIM Qualified Marketing Freelancer. Copywriter, Blogger and Social Media Ge...

    Cambridgeshire, United Kingdom

    Hi! I am a CIM qualified marketing professional. I have been working as a freelancer for the last 18 months. Please see my CV for past roles. As a freelancer, I have written...Read moreHi! I am a CIM qualified marketing professional. I have been working as a freelancer for the last 18 months. Please see my CV for past roles.

    As a freelancer, I have written many SEO articles, press releases and blog posts on a wide range of subjects. I have also implemented social networking strategies, gaining over 5,000 followers on Twitter for one client in a matter of months. I have taken entire websites that aren't working and re-written the copy to be engaging and SEO friendly.

    Writing is one of my main passions. I was writing a very successful parenting blog, that was nominated for an MAD blog award, until paid for work took up too much time.

    I think what sets me apart from most freelancers is that I am very easy to work with. I am friendly, loyal and honest about my work. I take great pride in the quality I offer and the satisfaction of my clients.

    Area Covered: Cambridge, Peterborough, London


    Work Experience
    -----------------

    Summary: Telesales - 2 years
    Face to Face sales - 1 year
    Conference co-ordinator - 2 years
    Event Executive - 3 years
    eMarketing Executive - 6 months
    Marketing and Sponsorship co-ordinator - 6 months
    Marketing and PR Manager - 6 months
    Company: Reed Travel Exhibitions
    Description: Marketing and Sponsorship co-ordinator - 19 week assignment.
    Website content management, copy writing, direct mail co-ordination, sponsorship and contra agreements, charity work, event organisation, PR, e-newsletters, database management, proof reading, other marketing duties.

    Company: Thomas Cook
    Description: e-marketing executive - running a schedule of e-newsletters for up to 10 travel brands. Creating effective e-marketing communication by liaising with product and design. Using marketing databases to segment communication. Using html codes to create emails. Producing copy and design briefs. Proof reading. Copy writing. Email testing.

    Job Title: Marketing and PR Manager
    Company: Disposable Medical Instruments
    Description: Working for this medical device company I was responsible for setting up and running all social media sites including Twitter, Facebook and Linked In. I would update the sites daily and attracted 100's of followers within weeks.

    I was also responsible for the set up of a e-newsletter, which I then wrote every month, creating stories and sourcing images. This also involved proof reading, link checking and reporting.

    I also started a PR distribution list for this company and wrote and sent their press releases. I managed to secure exposure both on-line and in medical magazines both in the UK and America.

    I attended trade events with Disposable Medical Instruments, as the PR manager I spoke to influential people and managed to secure reciprocal sponsorship contra with other businesses in the industry, leading to features on-line.

    I worked closely with their website and design teams to make sure marketing communications on the website and in press advertising were delivered effectively.

    Working with DMI was a great pleasure and I wish them every success in the future.
    From:01/Jan/2011 To:30/Jun/2011

    Job Title: Marketing and PR Manager
    Company: The Marketing Bean
    Description: After returning from Sydney to give birth to my beautiful baby daughter I have set up The Marketing Bean (www.themarketingbean.co.uk), offering Marketing Solutions and Event Management on a freelance basis. Over the past year I have taken on a variety of events and marketing projects from working on Intel's solution summit in Barcelona to managing the PR and social media for a medical company. I am currently working on marketing projects for a life coach and consulting company.
    From:01/Sep/2010

    Job Title: Marketing and Sponsorship Executive - Sydney
    Company: Reed Exhibitions
    Description: Completing media, sponsorship and marketing tasks for Australia's largest meetings and incentives expo, AIME. Including work on website maintenance, event co-ordination, direct marketing campaigns, media invitations, sponsorship contra, copy writing and marketing e-mails.
    From:01/Oct/2009 To:01/Feb/2010

    Job Title: Event Executive
    Company: Inside Track
    Description: Event Executive delivering a range of events from proposal to on-site management for automotive brands such as Ford and Peugeot. Events included conferences, charity balls, live events, ride and drives, exhibitions and product launches.
    From:01/Apr/2009 To:01/Aug/2009

    Job Title: e-mail Marketing and Retention Executive
    Company: Thomas Cook
    Description: Managed the e-mail marketing schedule for over 10 of Thomas Cook's brands including Thomas Cook, Direct Holidays and Going Places.
    From:01/Aug/2008 To:01/Jan/2009

    Job Title: Event Executive
    Company: Inside Track
    Description: Event Executive delivering a range of events from proposal to on-site management for automotive brands such as Ford and Peugeot. Events included conferences, charity balls, live events, ride and drives, exhibitions and product launches.
    From:01/May/2007 To:01/Aug/2008

    Job Title: Conference co-ordinator
    Company: Homerton College
    Description: Organising both internal college events and external conferences and weddings within the college grounds.
    From:01/Mar/2006 To:01/May/2007

    Job Title: Field Sales Representative
    Company: Johnson Press
    Description: Field sales representative selling advertising for The Town Crier newspaper.
    From:01/Jan/2004 To:01/Mar/2006



    Education
    -----------------

    Summary: Charted Institute of Marketing Professional Certificate
    Currently undertaking my CIM professional Diploma
    A,B,C A-Levels in Media, Business and Performing Arts
    10 GCSE\'s C grade+
    Degree: Professional Diploma
    Field of Study: Marketing
    University / College: Chartered Institute of Marketing
    From:01/Jan/2007 To:01/Jan/2010

      4.8
      (9)
      £15
      /hr
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    Skills

    event managementsocial media marketingsocial media managementCopywriting

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    • Portfolio (13)
    View All (13)
    • Reviews
    • Purchases
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    Blog lifestyle arcticle writer
    • Julietby Juliet C.
    • Posted: 10 Jun 2012
    • 3
    • 16 Jul 2012 Juliet C.
      Juliet C.
      Wandsworth, GB

      Amazing, great, excellent, can't recommend enough. Some people are just natural writers. Thanks

    Internet marketing and social media
    • Feliciteby Felicite N.
    • Posted: 13 Sep 2011
    • 2
    • 31 Oct 2011 Felicite N.
      Felicite N.
      Calgary, CA

      Working with Shelley has been amazing, she is really good at what she does and she is always looking for new challenges to take my business to a higher level, which i highly appreciate, so, if you're looking for help in shelley's niche, check her out! Felicite

    • 30 Sep 2011 Felicite N.
      Felicite N.
      Calgary, CA

      Shelley is working on my social media and really love her energy, enthousiasm and personality, if you are looking for help, i highly recommend Shelley, you won't be disappointed!! Felicite

    Regular Article Writers Required
    • Philby Phil B.
    • Posted: 10 Sep 2011
    • 5
    • 22 Sep 2011 Phil B.
      Phil B.
      Truro, GB

      Thanks Shelley, great article.

    SEO copywriter
    • Stuartby Stuart B.
    • Posted: 30 Aug 2011
    • 0
    • 14 Sep 2011 Stuart B.
      Stuart B.
      Wandsworth, GB

      Well written but with a couple of errors.

      Shelley L.
      Shelley L.

      Errors do not normally occur in my work, as you can see from the 5 star reviews from other clients, this was extremely unfortunate. I am happy the client thought the piece was well written and showed she was impressed with my work by awarding me 4 1/2 stars.

    Travel Writer
    • Lesleyby Lesley J.
    • Posted: 11 Aug 2011
    • 1
    • 08 Sep 2011 Lesley J.
      Lesley J.
      City of Westminster, GB

      Shelly wrote 13 articles for my website, all of which were of high quality and well researched. She communicated well, and the articles were spot on. Always delivered on time. Would like to work with her again in the future.

      Shelley L.
      Shelley L.

      Lesley was a pleasure to work with. I am so pleased the articles were spot on, have seen them published already. I look forward to working with Lesley and Little Travellers again in the future.

    Press Release/Article
    • Hannahby Hannah H.
    • Posted: 30 Aug 2011
    • 1
    • 06 Sep 2011 Hannah H.
      Hannah H.
      Cheltenham, GB


      Shelley worked closely with us on a recent PR campaign, producing a brilliant press release and content for an advertisement.
      She is focussed and accurate and spent time to get to know me and my company before setting to work.
      Shelley produced the work within the given time frame and went beyond the brief, giving us an exceptional end result.
      I will be contracting out to Shelley again and highly recommend her to anyone looking for a freelance marketing expert.

      Shelley L.
      Shelley L.

      Hannah has been fantastic to work with. I very pleased the release and content written were viewed as 'exceptional'. I look forward to working with Hannah again.

    Copywriter/SEO/PR
    • Amandaby Amanda A.
    • Posted: 7 Aug 2011
    • 0
    • 29 Aug 2011 Amanda A.
      Amanda A.
      Cambridgeshire, GB

      Great job done and within the agreed time frame. We will be using Shelley again.

    2 Press release copies required
    • Chichiby Chichi O.
    • Posted: 18 Aug 2011
    • 0
    • 26 Aug 2011 Chichi O.
      Chichi O.
      Dubai, AE

      .

    Press Release Copy required
    • Chichiby Chichi O.
    • Posted: 7 Aug 2011
    • 2
    • 17 Aug 2011 Chichi O.
      Chichi O.
      Dubai, AE

      Shelly is very detailed and professional. She did a great job on my press releases. I hope to work with her again

    Write blog posts
    Write blog posts
    $30
    • Posted: 12 Sep 2012
    • Not rated
    • Sold: 1
    • 1
      No result found
    • 1
    • 2
    1480439162191379897038697789663864408802968171169384

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