
Insights
Insights
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Nicole A.
Mitcham, GBI was pretty disappointed with this job. For the rate quoted I expected a bit more initiative and value. Based on the quality of her work I am not convinced that Naomi is an experienced PR professional but it was probably also my fault for not enquiring deeper into her experience and background. To be fair, my brief could have been clearer and more specific but based on her higher rate I thought I could take it for granted that she would go beyond just cutting and pasting. I wish I had just done the job myself.
Naomi N.
What a disappointing Job. I was asked to write a press release on a Spring Summer 14 Collection.
It was in-line with the brand, look book, bio and previous press release I was sent to use as a reference. There was nothing in the brief to suggest that instead a news piece / creative writing was wanted instead - completely different / unlike the last press release I was asked to reference.
I would suggest to Nicole to make her brief a lot clearer next time. There was just nothing to suggest she wasblooking for a news piece and not a general press release.