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    Nalini Ramanah

    Nalini Ramanah

    Marketing Consultant

    City of Westminster, United Kingdom

    I am a personable and creatively minded marketing professional with over six years experience in B2B and B2C marketing gained in both the private and public sectors. I have experience...Read moreI am a personable and creatively minded marketing professional with over six years experience in B2B and B2C marketing gained in both the private and public sectors. I have experience in:

    - Direct marketing including traditional and electronic direct mail, list buying and data selection;
    - Digital marketing including e-newsletters, blogs and writing copy for websites;
    - Campaign and event management;
    - Advertising including media buying;
    - Copywriting and proof-reading publications, award entries and sponsorship proposals;
    - Managing and supervising staff, agencies and external suppliers.

    Area Covered: London
    Industry: Marketing and Advertising


    Work Experience
    -----------------

    Job Title: Marketing Manager
    Company: Strutt & Parker
    Description: A key role managing and developing local and national marketing activity for over 40 residential estate agency offices in England and Scotland; together with the marketing for the Farm & Estates and Leisure & Hotels brands.

    - Produced new communications for the Farm & Estates brand in line with its brand identity;
    - Developed and implemented a new national and local advertising campaign for the residential estate agency offices;
    - Project managed the integration of Jigsaw 7 (a data service) with a revised online direct mail system including designing new templates, training offices and trouble shooting;
    - Developed marketing activities for London residential lettings and produced a Step-by-step guide to letting property in London which secured new business;
    - Line managed, supported and developed a Marketing Assistant.
    From:01/Jan/2011 To:01/Sep/2011

    Job Title: Stakeholder Relations Manager
    Company: London Borough of Lambeth
    Description: A key role developing, implementing and evaluating a stakeholder relations programme including strategic campaigns, stakeholder events, consultations and high profile issues.

    - Editor of Making a Difference a monthly stakeholder e-newsletter;
    - Ghost writer of the Leader of the Council"s blog;
    - Identified lobbying opportunities and co-ordinated responses including media releases;
    - Managed the council"s award process by writing and submitting award entries.
    From:01/Jun/2010 To:01/Jan/2011

    Job Title: Senior Marketing Executive
    Company: REED
    Description: A B2B and B2C brand management role responsible for implementing marketing plans for several specialists" brands across 20 branches in England and Scotland.

    - Managed and implemented both online and offline campaigns to generate new client leads and provided senior management with analysis and recommendations;
    - Increased branches" direct mail by 3% through using tailored templates and letters;
    - Re-negotiated several online job board contracts to reduce costs and saved £15,000;
    - Managed branch participation in events including recruitment fairs and sponsorship dinners.
    From:01/Aug/2008 To:01/Apr/2009

    Job Title: Marketing Manager
    Company: Business Link
    Description: A role managing and implementing a B2B marketing communications programme.

    - Implemented an e-marketing retention strategy using Business News Online, a regional monthly e-zine to an audience of 20,000 existing customers;
    - Produced a monthly direct mail flyer to over 15,000 recipients which generated event bookings and exceeded delegate targets at workshops.
    From:01/Sep/2007 To:01/Mar/2008



    Education
    -----------------

    Degree: MA European Studies
    University / College: Coventry University
    From:01/Jan/2001 To:01/Jan/2003

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    • Saraby Sara B.
    • Posted: 18 Nov 2011
    • 1
    • 16 Dec 2011 Sara B.
      Sara B.
      Amersham, GB

      Nalini fulfilled our job requirements to our complete satisfaction. I would highly recommend her to any future employee. She was professional, articulate and a pleasure to have in the office.

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