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    Mike Higham

    Mike Higham

    Digital Marketing Assistant

    Manchester, United Kingdom

    I am a commercially minded, highly motivated Product Marketing Manager. I have knowledge of consumer entertainment, interactive multimedia and video games markets. I have the ability...Read moreI am a commercially minded, highly motivated Product Marketing Manager. I have knowledge of consumer entertainment, interactive multimedia and video games markets.
    I have the ability to work under tight deadlines and am capable of dealing at multiple levels across a business. I have a clear understanding of all marketing communications tools across the full marketing mix (including advertising, PR, CRM, retail, promotions & sales)

    Area Covered: UK


    Work Experience
    -----------------

    Summary: I am a commercially minded, highly motivated Product Marketing Manager. I have knowledge of consumer entertainment, interactive multimedia and video games markets.
    I have the ability to work under tight deadlines and am capable of dealing at multiple levels across a business. I have a clear understanding of all marketing communications tools across the full marketing mix (including advertising, PR, CRM, retail, promotions & sales)
    Job Title: Territory Manager
    Company: Connect2Media
    Description: This is a joint role alongside my Product Marketing Manager responsibilities. My objectives are to drive company revenue and insure maximum market penetration of all product lines and services through day to day management of specified accounts and by effective product and trade marketing. I manage accounts in Egypt, Greece, Italy, South Africa, Turkey and the Caribbean.
    From:01/Mar/2011

    Job Title: Product Marketing Manager
    Company: Connect 2 Media
    Description: In the marketing team at Connect2Media, I am responsible for researching, formulating and executing full mix, integrated marketing plans for a range of AAA products across European and US markets. I am responsible for a portfolio of products and am the driving force behind utilizing design, social media, on-line, eCRM, promotions and other tactics to maximize sales over the entire lifetime of these products.I pride myself as being the company"s digital champion as I not only look after our corporate website, but I also manage all of Connect2Media"s social media accounts. As part of our social media strategy I manage an intern who works under me to help push the C2M brand online.
    From:01/Jun/2010

    Job Title: Online Marketing Assistant
    Company: theEword
    Description: My role at theEword provided me with in-depth experience about how a digital marketing agency works. I was responsible for managing the SEO campaigns for several clients, which included tasks such as spinning and link building. I was also made project coordinator for the development of online advertising for both the Eword and clients at the time. I liaised with clients and our team to ensure the project was running smoothly and meeting its deadlines.
    From:01/Jun/2009 To:01/May/2010

    Job Title: PR Assistant
    Company: Golley Slater
    Description: I provided support for all Account Managers in the company, which involved me doing a range of tasks, which has given me an opportunity to see various aspects of a PR agency. Clients I worked on included the Army, St Anne"s Hospice and Skoda.
    From:01/Dec/2008 To:01/May/2009

    Job Title: Marketing Assistant
    Company: Unipart Rail
    Description: Whilst working at Unipart Rail, I gained an insight into working for an in house marketing department. During my time I was made project coordinator for updating and designing the annual Unipart Rail catalogue. This involved me liaising with all areas of the company to ensure the project was running smoothly and meeting its deadlines. I also had to assist in coordinating content for the new revamped Unipart Rail website.
    From:01/May/2008 To:01/Sep/2008



    Education
    -----------------

    Summary: 2006 • 2009 Manchester Metropolitan University
    BA Marketing Management
    The degree provides an opportunity to develop general marketing management skills, as well as developing specialist marketing skills in marketing communications, brand management, consumer studies and international and global marketing.
    2005 - 2006 Winstanley College
    A-levels • Media Studies (B), Voc.Business (C), Psychology (D)
    1999 - 2004 Upholland High School
    GCSE’s • English Lit (A), Physical Education (A), Resistant Materials (B), English Lang (B), Maths (B), Geography (B), Science (DD), Spanish (DD)
    Degree: BA Hons
    Field of Study: Marketing Management
    University / College: The Manchester Metropolitan University
    From:01/Jan/2006 To:01/Jan/2010

    Field of Study: Media Studies, Business Studies & Psychology
    University / College: Winstanley College
    From:01/Jan/2004 To:01/Jan/2006

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