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    Asif Bashir

    Asif Bashir

    MBA Programme member

    Manchester, United Kingdom

    Completing my MBA at one of the top business schools in Europe, I have extensive experience with large organizations in the areas of marketing research, business development, marketing,...Read moreCompleting my MBA at one of the top business schools in Europe, I have extensive experience with large organizations in the areas of marketing research, business development, marketing, and product and project management.

    Area Covered: London, Manchester
    Work Experience Summary: PAKISTAN INTERNATIONAL AIRLINES, Karachi, Pakistan 2003-07

    Project Leader 2005-07

    • Led a high profile in-house consulting team of 12 MBAs.
    • Mandated by the Chief Executive to improve different aspects of the marketing/operations functions, focusing on service quality (3C’s), revenue enhancement and cost cutting.
    • Worked with management committee to identify issues and improvement opportunities. Prepared proposals and negotiated budgets to support projects.
    • Evaluated and implemented new or improved processes/systems in marketing and operations. Major projects include optimization of inventory/distribution systems, development of marketing intelligence system, integrated feedback management system, corporate sales setup and launch of corporate card, cargo management system for optimization of revenue and space control, and commercial alliances for frequent flyer program. Changes resulted in US$ 50 M of increased revenues and cost savings.
    • Winner of the best performance management award for the year 2006


    Assistant Manager Passenger Services 2003-04

    • Improved different areas of the customer services function at airports. Reworked standard procedures for passenger and flight management. Projects contributed to ISO and IATA IOSA certifications for these functions.
    • Developed and implemented a customer feedback process at airports. Designed an
    employee performance management process for positive reinforcement that helped
    achieve better service standards.

    GALLUP MARKETING RESEARCH, Karachi, Pakistan 2002-03
    Manager Media Research

    • Managed teams of over 25 people involved in business development, operations, and client services to a corporate clientele of 30 clients including Unilever, Proctor & Gamble and other prominent FMCG, Financial Services, Media industry players.
    • Closed several new business deals with clients including Reckitt Benckiser, GEO TV and Indus TV Network within first twelve months. Increased divisional revenues by over 20%.
    • Conducted formal and informal trainings, internally for employee orientation/grooming, and externally for clients on the services/products being offered.

    Reckitt Benckiser Pakistan 2001-01
    Intern
    Worked in Brand Management function. Completed projects relating to institutional selling and anti-counterfeit strategy

    British American Tobacco, Pakistan 2000-00
    Intern
    Worked in the Marketing finance department. Completed a project relating to dealership network reconciliation


    Education Summary: MANCHESTER BUSINESS SCHOOL, MBA Programme, UK 2007- 09

    • Awarded two prestigious scholarships: Chevening Scholarship by British Foreign and Commonwealth Office, and Mansion House Scholarship by Lord Mayor of London, the latter being the first award in Pakistan ever and largest to be awarded in 2007.
    • Intensive curriculum with significant practical work. Major projects so far include a financial valuation of Ryanair’s venture into Turkey, evaluation of Tesco’s value chain, and a mergers and acquisitions project for British Associated Foods.
    INSTITUTE OF BUSINESS ADMINISTRATION(IBA), Karachi, Pakistan
    MBA 2001-01
    Electives taken: Industrial Marketing, Sales Management and Export Marketing.

    INSTITUTE OF BUSINESS ADMINISTRATION(IBA), Karachi, Pakistan
    BBA (Hons) 1998-00
    Electives taken: Methods in Business Research, Product Management, Corporate Finance.

    PROFESSIONAL COURSES

    Terrapin, Singapore Jan 2007
    Revenue Maximization
    Gulfstone Training, Pakistan Nov 2006
    Strategic Customer Services
    IATA Training and Development Institute, Geneva, Switzerland May 2006
    Project Management Essentials
    HZ Technologies Inc, Australia / National Management Consultants April 2006
    Corporate Programme Office, and Enterprise Programme Management
    Quality Concerns, Pakistan Feb 2005
    Establishing, Implementing & Improving QMS based on ISO 9001:2000

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