
Need a 200-word product description written
- or -
Post a project like this1366
£15(approx. $21)
- Posted:
- Proposals: 5
- Remote
- #3553009
- Awarded
Description
Experience Level: Entry
Estimated project duration: 1 day or less
I have a single product description I need written for a client. The length is 200 words, but the criteria is quite stringent. Please find the product and the criteria below - let me know if you can do this as I need it ASAP.
Product - https://uk.rs-online.com/web/p/pneumatic-solenoid-valves/1215896
Tone of voice principles -
Informative
● Write clearly and concisely with all the key info front-and-centre
● Start with an explanation of what the product is and what it’s for
● Unpack the features and benefits + how the product is used
● Include useful technical information including safety, storage, longevity etc in the bullets at the end
Benefit-led
● Unpack every feature with a benefit
● Make the benefits tangible and ‘real’ for real people
● Explain what challenge the product will address
● Write in plain language so the true benefit is clear
● Highlight quality but always ‘show don’t tell’
● Avoid generic adjectives or salesy language
Authoritative
● Weave product specifications into the descriptions to show a thorough understanding of the product
● Demonstrate a good grasp of the customer’s challenge with rhetorical questions
● Use short and simple sentences to convey confidence
● Back the product with positive, upbeat language
For this particular description, there is also this to consider -
Festo is ambitious. It should sound sharp and focused. Festo tailors its products towards specific customer needs, employing innovative techniques to help achieve greater productivity wherever possible. Our copy should reflect this focused solutions approach by leading with concise facts and key information.
Write 'cog' so I know you've read this description
Product - https://uk.rs-online.com/web/p/pneumatic-solenoid-valves/1215896
Tone of voice principles -
Informative
● Write clearly and concisely with all the key info front-and-centre
● Start with an explanation of what the product is and what it’s for
● Unpack the features and benefits + how the product is used
● Include useful technical information including safety, storage, longevity etc in the bullets at the end
Benefit-led
● Unpack every feature with a benefit
● Make the benefits tangible and ‘real’ for real people
● Explain what challenge the product will address
● Write in plain language so the true benefit is clear
● Highlight quality but always ‘show don’t tell’
● Avoid generic adjectives or salesy language
Authoritative
● Weave product specifications into the descriptions to show a thorough understanding of the product
● Demonstrate a good grasp of the customer’s challenge with rhetorical questions
● Use short and simple sentences to convey confidence
● Back the product with positive, upbeat language
For this particular description, there is also this to consider -
Festo is ambitious. It should sound sharp and focused. Festo tailors its products towards specific customer needs, employing innovative techniques to help achieve greater productivity wherever possible. Our copy should reflect this focused solutions approach by leading with concise facts and key information.
Write 'cog' so I know you've read this description
Miles W.
100% (7)Projects Completed
4
Freelancers worked with
6
Projects awarded
57%
Last project
7 Apr 2022
United Kingdom
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