
Update copy for beloka water
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Post a project like this5564
£45(approx. $60)
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Description
Experience Level: Intermediate
Hi Chris,
Can you give me a quote on updating the Copy for Beloka Water. Please note, they also don't want to the words virgin, so I replaced with pristine. The changes are very minor
THIS IS WHAT THE CLIENT WANTS CHANGED
A couple of points which are not working yet:
Environment section still does not read properly:
Since the installation of the mineral water plant in 2007,
state-of-the-art bottling facilities have been installed to
maintain the purity of its precious water. The company
will continue to invest and seeks sustainable,
responsible growth.
It should read (ask copywriter is Well should be a noun in this instance please):
Since the foundation of the mineral water Well in 2007,
state-of-the-art bottling facilities have been installed to
maintain the purity of its precious water. The company
will continue to invest and seeks sustainable,
responsible growth.
Health does not read well. I think it is not a good idea to express a negative form. I would prefer to have the professional copywriter resvist this wording and have made a suggestion below but I caution using it as I am not entirely sure of the significance of this statement:
What you will never find in Beloka WaterTM are added
fluorine or chlorine.
Suggested to read as:
Beloka WaterTM will only contain
fluorine or chlorine as drawn from the Well.
Can you give me a quote on updating the Copy for Beloka Water. Please note, they also don't want to the words virgin, so I replaced with pristine. The changes are very minor
THIS IS WHAT THE CLIENT WANTS CHANGED
A couple of points which are not working yet:
Environment section still does not read properly:
Since the installation of the mineral water plant in 2007,
state-of-the-art bottling facilities have been installed to
maintain the purity of its precious water. The company
will continue to invest and seeks sustainable,
responsible growth.
It should read (ask copywriter is Well should be a noun in this instance please):
Since the foundation of the mineral water Well in 2007,
state-of-the-art bottling facilities have been installed to
maintain the purity of its precious water. The company
will continue to invest and seeks sustainable,
responsible growth.
Health does not read well. I think it is not a good idea to express a negative form. I would prefer to have the professional copywriter resvist this wording and have made a suggestion below but I caution using it as I am not entirely sure of the significance of this statement:
What you will never find in Beloka WaterTM are added
fluorine or chlorine.
Suggested to read as:
Beloka WaterTM will only contain
fluorine or chlorine as drawn from the Well.
Peter P.
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Last project
26 Apr 2011
Australia
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