Sales letter

Kind of letter: Sales
Num. of words: 2000
Topic: Business leadership
Tone: Other
Outline & Structure: I'd to work with a direct response copy writer who can write persusive sales copy to sell a $300 leadership development program off the page.

Historically, this program (Enterprise LEADER) has been sold as a team program at the executive level, but I'd like to reposition the program as a leadership development program and sell it directly to middle managers, front-line managers, new managers and key employees.

I have lots of ideas, but have run out to steam to write the copy myself. You and I would have to work together collaboratively to find the right message and tone -- and you would write the first draft of the sales letter.

This is not a cheesy sales letter which needs writing, but a persuasive personal letter aimed at managers who want to get ahead in their careers, and want to achieve more as a leader.
Extra notes: Here are a few websites for you to look at.

www.enterpriseleaders.com - the current website which shows a team program
www.enterpriseleader.co.uk -- a work in progress to try and reposition it as a leadership program
www.millionairemba.com -- this website does sell and convert (to individuals) and I'd like to make Enterprise LEADER have this same tone.