creating a new site to help the over 50 year old worker (be they working, unemployed, freelancer, business owner). will publish help and advice, a forum for help and encouragement, and a resume/CV database. There are two audiences, one is the worker over 50, the other is for companies and recruitment firms to find experienced people.
benefit to the over 50, help and encouragement for their economic life and what they need (mainly to fight against ageism)
benefit for the recruitment and company, find experienced and skilled workers
need a catchy headline , probably two sentences
Dan A.100% (6)
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Is there any more information you can supply about your site? A provisional image of how it should look, or drafts of any articles etc. Being able to visualise the site would really help the task of thinking up a headline.