Write Press Release

Financial services companies aren’t exactly famous for clear, direct communications and yet it’s what our partners and customers cry out for. Treat people as individuals. So this article must reflect a tone of voice, that has empathy, clarity and be positive use clear communications. No jargon

The article is about the cost of having a baby in 2009, ideally from a mums perspective. For example how child care vouchers work, relationships with employers. Relaity is important an understanding of financial pressures on family life.