Write copy for 5 AdWords ads for 2 of my web pages (10 ads in total)

Kind of writing: Online advertising
Industry: Lifestyle/Travel
Information for the business: We're an alternative London walking tour company
Topic: Educational/unusual walking tours
Tone: Other
Outline & Structure: Hi, I'm looking for someone to write a variety of AdWords ads to promote different pages for my website. You just need to write the ads and send them to me in a Word doc or email, you don't actually need to go into AdWords and set them up.

You will need to look up the character count and formatting structure for AdWords, as it's very specific.

I'll send you the web pages and suggestions for target audience to help you get started.

I'm looking for a nice variety of ads, so we can test different approaches and optimise things as we go forwards. I'd like you to play around with tone (professional/lighthearted/educational), benefits, target reader etc.

If things go well, there will be a lot more work, writing ads for other pages of my website and my other business.
Extensive research needed: no
Extra notes: