Sales prospectus writing copy - initial writing

Kind of writing: Commercial
Num. of words: 250
Industry: Education
Topic: Sales prospectus
Tone: Sincere
Outline & Structure: Hi, I'm looking for copywriter - with samples, please - to write a sales prospectus for a school. Initially, the school would like to see the introduction to ensure they like the style.

Develop an empathetic, focussed, passionate prospectus for this School. The school provides education and care for young people with complex learning difficulties aged ten to nineteen years in a modern, purpose-built school. It's a wonderful environment.

This is a “state” school, where students can be placed from other areas of the UK, this prospectus needs to reach out to these stakeholders. This prospectus will visually bring the school to life, but will reassure, educate and engage parents and stakeholders of the values of the school and the hugely service they offer.

• Encourages people to read on, and seek to meet the school
• Raises awareness of the school and its value in the local and national communities
• In a dazzling creative execution, the combination of words and images lights the senses of the person reading this
• Underlines the talents the school has, and demonstrates case studies of students and how they bloom
• Engaging, page turning is easy and enjoyable
Extensive research needed: no
Extra notes: Initially, I need to provide a sample of the introduction and the kind of writing supplied.

This is not a hard sell document.

The school is unique and helps children and young adults with severe behavioural challenges and needs. The school’s endeavours to make their quality of life better, but limited in reality.

Therefore, writing phrases like “helping pupils reach their potential” are unhelpful, inappropriate and to be avoided.

This should still be an upbeat prospectus, and initial piece of writing.

“Light touch”, words and images bring the piece to life

The school provides residential provision, therapy, intervention, assistance and illumination to these wonderful students
Image led