Product Packaging Copywriting

Num. of words: 100
Industry: Entertainment
Information for the business: Sony PlayStation Novelty products
Topic: Video Games
Tone: Humorous
Outline & Structure: We are looking for a witty and humorous copywriter to produce the content for our forthcoming packaging.

There are 10 products being manufactured and released this Xmas, under license from Sony PlayStation.

All candidates should have some interest and knowledge in computer and video games.

*** The screening task: ***

Write a 80 - 100 word product description, for the use and benefits of any 1 of the following products (your choice):

1) PS1 Controller Cufflinks
2) Little Big Planet Key Covers


Attached are the pictures of the product samples being manufactured.

Also attached is the product description from our last product (a PS4 Gift Card Holder) and also the description from a Vitamin drink that we like.... which should give you some inspiration.

The successful candidate will be asked to produce the copy for all products we are Manufacturing this year and next year (20+)

Please do not hesitate to ask any questions

Ben
Extra notes: PUT YOUR GIFT INSIDE A GIFT

Buying a Gift Card? Wise move. It is the most personal present there is. The gift of freedom to buy whatever they want, whenever they want it.

But before you congratulate yourself on another good job, have you considered how you will hand it over? It needs a personal touch.

Understand the situation - recognize what will make them happy and then give them that happiness - a token of your relationship.

Put your gift inside a gift, with this replica PS4 gift card holder.

Now simply sit back, and enjoy their reaction. You did good. We’re proud of you.