Portuguese Digital Content for Landing Page

COPYWRITING BRIEF

Deadline: 15 March 2018

About Vivalocal – http://www.vivalocal.pt
Vivalocal is the localised brand name of Vivalocal in Portugal. Vivalocal is a classified ad website where people can trade products and services. The brand was launched 10 years ago and has strong market presence in France, the UK and Latin America. The product and service categories on the website include jobs, housing, personals, community, items to sell/wanted, etc. All the websites in the Vivestreet family are supported in local languages
Vivalocal has also won the best Customer Service award in the classified website category in France from 2016 to 2018.
Users can post the ad for free

Vivalocal stats Portugal
• Over +100.000 new users/ month.
• Free to post
• 1 million page views/month


What do we aim to achieve
Increase the number of ad posting

What do we need from you:
Copy for landing page. The landing page will act as intermediary between a thumbnail ad and a dedicated product page. Please see below the example:
https://help.taboola.com/hc/en-us/articles/115006031428-Landing-Page-Best-Practices-for-Performance-Advertisers
We need three copies. Each copy has a particular subject and specific audience. But the conversion objective is the same: push the audience to post ads.
Copy length: 500 words approx..
Below are some subject examples. But please feel free to suggest subjects you find suitable for our objective and audience.
The title of the post will be used in the thumbnail so it is important to also think of something which will catch the attention
Call to actions: Start using Vivalocal and post your first ad

Post 01
Audience: general users who want to use classified website to sell product and services
Subject: How to create a successful classified ad

Post 02
Audience: users who have properties (room, flat, house) to let and want to sell/rent property.
Subject: How renting/selling through Vivalocal will save money & time


Post 03
Audience: users who want to use classified website to meet other personals
Subject: How to create a successful personal ad for dating / why use a classified website for dating?

Tone
The tone of voice of Vivalocal is friendly but should not be overly informal. We want people to trust in the brand, so a certain level of authority is needed but it should not make people feel distant. Imagine Vivalocal is a teacher that you like and trust his advice because he always explains things in simple, direct way that you can apply what you learn easily.