Back pain website copy writing

I am having my website redesigned and need to market this with dynamic copy which will hold the visitors attention and draw them into delving further into the site. The site will be geared towards two specific markets.
Firstly people in London who are interested in learning how to help themselves to control, alleviate and prevent back & neck pain by means of one-to-one training.
Secondly the sale of products designed to help with back & neck pain
My current website: www.b4backs.co.uk
Adrienne Golembo