A product description with 5 features to accompany basic on-pack data.

Num. of words: 250-350
Information for the business: We publish product information online.
Topic: SEO ready product copywriting
Tone: Neutral
Outline & Structure: This has potential to be an ongoing project, rates to be decided upon review of submission.

Purpose/objective
A product description with 5 features to accompany basic on-pack data on the product page; aim to convert the browser into a customer by providing accurate, useful information (not hard-selling or advertising).

Topics
A summary of the product: Sanex Men Dermo Active Control Anti-Perspirant 150ml - present the product’s main characteristics, address some contextual issues (e.g. men’s skin, alcohol-free deodorants etc.), instruct the customer on how to use it.

Structure
Include:
1. An opening sentence that includes the product name and its core function.
2. A good description of the product’s key features.
3. Information about usage – e.g. how to apply / prepare and other recommendations where applicable.
4. Any relevant extra-product information that would helpfully inform the consumer.
5. 5 ‘Features’ of approx. 15 words in length each – short statements that capture the product’s USPs and summarise the full description.

(Brand paragraphs already written - this isn’t needed from outsourcing)

Format:
1st Paragraph: Leading sentence and product overview. [approx. 80-120 words]
2nd Paragraph: Contextual information and usage instructions / recommendations. [approx. 80-120 words]
Feature 1 [Max 15 words]
Feature 2 [Max 15 words]
Feature 3 [Max 15 words]
Feature 4 [Max 15 words]
Feature 5 [Max 15 words]

Word counts may be adjusted for each paragraph as appropriate.

Writing style:
The copy should be targeted to a customer who is at the point-of-sale, considering whether to add the product to their basket. Fairly neutral but with some of the brand’s personality – level of formality relevant to the brand.
Ensure the copy is:
• consistent with the brand’s tone and style (look at the brand's website for key phrases and tone of voice ).
• accurate, concise and easy to read.
• free from typos and grammatical errors.
Research/reference sources.
Refer to product packaging (image supplied) and use the brand’s website for further info:
Information/words to be avoided.
Avoid mention of price or time-specific details (competitions, promotions).
Extra notes: Previous examples
PRODUCT - Scholl Odour Control Insoles - 5038483179536
COPY -
Scholl Odour Control Insoles are a simple and comfortable way to instantly destroy and neutralise all foot and shoe odour, absorbing perspiration for all day freshness. The unique skin on your feet is designed to sweat, and with 125,000 sweat glands on the sole of each foot - needed to regulate body temperature and keep skin supple - together they create the perfect home for bacteria that can cause foot odour. Footcare for healthy feet is important; after all, they're with you throughout your life. Suitable for all kinds of footwear, these durable foam insoles offer long-lasting comfort, whilst the active odour neutraliser's charcoal technology continues to work even when footwear is not being worn, giving you the confidence to take off your shoes whenever and wherever you like.

For fresher smelling feet and shoes in seconds, just trim the insoles to size following the guidelines (G =Men, W = Women) with sharp scissors and place in your footwear with the printed side down; they're machine washable at low temperatures to help keep you feet fresh. Put a spring in your step with Scholl and join the feet elite.

FEATURES
Scholl Odour Control Insoles
With active odour neutraliser and charcoal technology to instantly destroy all foot and shoe odour
Continues to work even when footwear is not being worn
Durable foam offers long-lasting comfort
Machine washable at low temperatures and suitable for all kinds of footwear