Web pages objectively reviewing acid-reflux related products

Num. of words: 3500-6000: 300-500 words/article over 12 articles
Information for the blog/website: We will detail and review products people can use for self-help with medical conditions
Industry: Healthcare
Num. of web pages: 12
Description of every page: For the product review pages:
• A Table of the format described in the attached document:
• Introductory paragraph: summary of review – the product’s claimed benefit and a summary of its effectiveness
• Main body of article
o Claimed benefits
o Scientific evidence review – is there concrete evidence that it works? Or evidence that it doesn’t? Provide references please
o Summary of anecdotal evidence – people on forums, Amazon etc. [provide a couple of references]
o Potential risks of using this product and their likelihood – bad side effects, drug interactions etc.
o Advised frequency of use, dosage etc.
o Approximate cost of the product
• Conclusion – is it worth having a go?
• References – Scientific sources and anecdotal sources (e.g. forum)

The Two main pages – home remedies and acid reflux diet

These pages should briefly introduce these methods of helping acid reflux, then provide short summaries (50-100 words) of each product featured in that section [mentioning its effectiveness etc], so that we can link through to the individual pages of those products
Tone: Formal/Professional
Outline & Structure: We wish 12 unique pages to be researched & written reviewing different products and their effectiveness for dealing with and improving acid reflux.
These review pages will link to Amazon to give the visitor the option of buying these products.

We want the pages to be very high quality and objective as possible about the products – meaning that you may advise that they are not worth buying. If they are worth buying, we do not wish to engage in in-your-face marketing – we just wish to advise the visitor that this is the case and perhaps give gentle encouragement to buy.

The 12 pages will be in two sections : one called ‘home remedies for acid reflux’ and one called ‘acid reflux diet – foods to eat’.

We would like the job done in two phases:
1. Create outlines of the 12 pages for us to approve before you right them – this should contain a few bullet points summarizing what you intend to write on the pages, as well as the main keyword you feel the page should target
2. Write the pages once approved – once the first page or two is complete, we would like to see them before


The 12 pages and their requirements are detailed below
1. Home Remedies main page– this page should contain a summary of the 5 products, to link to the 5 specific product pages:
a. Melatonin for acid reflux
b. Aloe Vera Juice for acid reflux
c. Iberogast for acid reflux
d. Betaine Hydrochloride for acid reflux
e. Bicarbonate of soda for acid reflux

2. Acid Reflux Diet – this overview page should contain summaries of 5 foods and their effectiveness for acid reflux, to link to 5 specific product pages
a. We would like you to research and pick 5 foods which are beneficial for acid reflux, which people may buy online, and write a review about them.

Requirements for each page:
We wish each page to be totally unique content – we will pass them all the pages copyscape and if we are unhappy with result, we will ask you to re-write them or move the job to someone else.
At the top of each page, before the body text, we would like you to write 4 brief sections:
1. Page Title – to go in the top of the web-browser
2. Keywords (for keywords metatag): give the main keyword of the page
3. Page DESCRIPTION (for search engine tag):
4. Page headline: Main heading of the page before the body text


Style and Layout
• Style: warm and conversational, inviting.
• easy to understand by anyone [so not using complicated language, long sentences etc.].
• sub headings, short sentences and short paragraphs (3-5 lines), and use of bullet points and italics for key information

SEO
• 1-2% keyword density – maximum of 3% - no keyword stuffing!
• Keyword appearing in first sentence and last
Extra notes: The full brief is attached in the word document. Please read it through