Travel meets Trend Spotting

I work in market research, run a boutique operation - originally from the UK, now based in Canada.

This project is about helping a tourism destination in Canada identify their next generation of tourist, i.e. an under 30 traveller who is seeking 2 weeks away to explore rugged nature, cultural sights and interact with locals (AND NOT a lazy beach getaway in a all inclusive resort etc etc.)

What defines such a traveller in the 2020's We're looking for likely traits, goals and behaviours, expressed as sound-bites with evidence attached. E.g. they want wilderness....with wifi - see these 3 sources.

2-3 desk researchers will work on the project.

Two from a classic market research background who will hit the stats and secondary market research reports to find out what other formal studies have already found on this - and that's important.

The 3rd? You.

Someone with more of a journalism / social science / qualitative background who can dig around through quality newspapers etc to explore the challenge with a different brain and skillset.

The output would NOT be long hand prose - more a list of hypothesis with some bullets points on what explains the insight / hunch with URLs to source material. You'll get a brief and template to work within.

Sound interesting?

Starts in a few days. Runs about 1.5 wks. 10-15 hours approx.

Cheers, Adam