Thynk.cloud : Content strategy

We are a B2B SaaS company. We delivery a turn key Sales & Operation solution to the hospitality industry.
We are powered by Salesforce, the world's leading CRM company. Our target is large hotel groups (10+ hotels) that need to 1/ better address their Guest, 2/ better work with corporate, 3/ sell higher margin bundled services direct, 4/ better manage their business.

We are looking for a partner to manage our content strategy and write 1x blog / article / white paper per week for the next three months.

We have contents to get inspiration from, and we have a list of things to do / publish (to be discussed) :

Focus on SEO keywords : Hotel CRM, hospitability CRM, CRM in hotel industry, crm strategy hotel, crm practices in hotel industry, guest journey, marketing automation.

Steps could be :

1/ Proof Read the THYNK PITCH document (it will help you understand what we sell and how we pitch)

2/ write a white paper on our website (campfire) :
About CRM strategy.
source of inspiration: https://www.socialtables.com/blog/hospitality-technology/hotel-crm-strategies/; https://crm.org/crmland/best-hotel-crm

3/ Write a whipaper on our website on hospitality trends.
we will share sources of inspiration.

4/ Proof Read two articles that are ready to be published : a/ A new Market trend, and b/ Why CCS is important.
(need to add more reference to SEO key words)


5/ Write AND Publish CRM articles on reference websites (similar to the following):

https://crm.org/crmland/best-hotel-crm
https://www.discovercrm.com/best-hotel-and-hospitality-crm.html
https://www.discovercrm.com/marketing-automation-software-guide.html
https://www.techadv.com/blog/how-hospitality-using-crm-and-how-they-could-use-it-better
https://revenue-hub.com/hotel-crm-innovation/
https://thecustomer.net/hospitality-crm-study-the-top-challenges-when-it-comes-to-crm/
https://www.amara-marketing.com/travel-blog/crm-for-hotels-how-to

6/ Write a Serie of whitepapers / blog articles (let's talk about how to break it down).
Source of inspiration: CCS Full Documentation that we have written.