Information for the blog/website: Gift recommendations targeting google searches
Outline & Structure: I need about 50 words of creative copy to go with each of the gift ideas on this page:
I would like the text to be entertaining when possible - funny, witty, or even a bit sarcastic.
I'm hiring several writers to do 10 descriptions each, then will make arrangements to do them in larger batches, after I've found the right voices.
This page will target google searchers who have entered search queries like "gift ideas for coworkers". In most cases the descriptions on the page should be tailored for people with that question on their minds - in other words, the text doesn’t need to focus on product details and specs, but on why the gift idea might be a good choice for a coworker.
Some specifics about a product may be helpful in a gift description in some cases, but in other cases you may not even need to click the link to read more about the product to come up with an entertaining idea about how a coworker might use the item, or why they might want or need it. For example, there is the gift idea “Solar Charger For USB Devices…”, which has a product image of a specific brand and model of solar charger, but I don’t want a product description for the Dizaul 500 that is pictured, but for the general idea - why a small portable solar charger might be a useful gadget for a coworker to have. If website visitors like the idea they can click over to Amazon and shop different brands of chargers, and even a year from now when the Dizaul 500 may be obsolete, there will be newer models to shop found at that same link.
While it is important to have the keywords that the page is targeting - gifts for coworkers - present in various places throughout the text of the overall page, don’t try to cram keywords into each description. It’s more important that the descriptions are natural, casual and written for readers rather than optimized for search engines. Every now and then you might use the word “coworker” or “gift” but certainly not in every blurb. This is true for all variations and related keywords - work, workplace, office, job, employee, career, etc - all words that google understands are relevant to “coworkers” and can help google figure out what the page is about. It’s great if these words can be worked in from time to time, but only if it sounds natural and not repetitive.
If you find yourself using the word "you" in your blurbs, remember that people aren't shopping for themselves but are instead looking for things to buy other people.
You can read some examples on the page http://giftideas.wpengine.com/housewarming-gifts/. There are 30 or so scattered around on that page.
We don’t want to include any product prices in the text as those are subject to change.
Jeremy M.100% (27)
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Clarification Board Ask a Question
Hello! Is this project open to UK -based content writing agencies like mine with only native British and American writers on the books? We can provide many voices for you to see if you like any. If it is, please can you invite me to send a proposal, they only give us 15 per month and mine are all used up! :)