Fertility website content required in an informative, relaxed and perhaps somewhat humorus style!

We are new company, helping women and couples to access the best and most affordable IVF & fertility treatments across europe.

We are building a new website that not only offers women & couples the highest quality, packaged IVF & infertility treatments, but a great source of down to earth factual information about success rates, procedures and infertility issues.

We also intend to provide the best reference guide available for core IVF issues, covering all the key aspects of infertility & IVF treatment. All presented in a very approachable, engaging, sympathetic and at times humorous way. Yet still authoritative & trustworthy - a heady balance I'm sure you'll agree, but a challenge I hope you'd like to rise to!

You will need to develop a number of key pages. For these, we will provide the structural format for each page; including headings, sub heads & bullet points etc and a content summary for each page describing what needs to included. In addition we'll give you the vast majority of key factual reference materials / web site links etc from which to build the pages and all primary & secondary keywords we'll need included in your copy.

You'll crerate 15 content pages, each of around 1000 - 1200 words in the following topics: (the list is derived from keywords - these won't be the finished titles!)

Infertility
Fertility counseling service
Cause of female infertility
Cause of male infertility
Common infertility issues
Infertility treatment
In vitro fertilisation
ICSI
Blastocyst transfer
ivf acupuncture treatment
IVF egg donation PGD
Fertility Clinic
Fertility Specialist
London fertility clinic
ISO certified fertility clinic

Don't worry all the copy will be reviewed by our medical advisory board and any factual or statistical issues will be addressed by them - you won't be responsible for these.

If you you can create amazing, informative & readable copy around a very sensitive area, that will genuinely help move people to change their lives, then we'd love to hear from you.

We would like an overall estimate for the work - please feel free to ask any questions.

Kind Rgds,

James