E-book content

Num. of books: 1
Pages per book: 12 to 16
Industry: Food and Beverage
Topic: Beer making at home
Tone: Informal/Casual
Outline & Structure: How To Make Beer from Home – Information Product Brief
This information e-book should include the “what” and the “why”, with very little, if anything, of the “how”.
The framework of the “What” and the “Why” should cover the following (a summary of each of the “What” and the “Why” is shown, below):-
(A) The What:-
• (What is) The history of beer making (wine was for men; beer was for women!);
• (What are) The types of beer-making;
• (What are) The benefits of beer making i.e.
1. Self-satisfaction;
2. Hobby;
3. Low cost;
4. Experiment;
5. Health i.e.
(a). lower hangover side effects;
(b). lower calories;
(c). passing kidney stones;
(d). soothes tired feet;
(e). skin;
(f). Social interaction e.g. with neighbours etc.;
(g). Time – as much or as little as you like.
(h). Spend more time with the wife/girlfriend/husband etc.
• What would you make with beer?
• What beer would you make for certain times of the year i.e. Xmas, summer etc.?
• What volume of beer would you make if you are a female?
• What volume of beer would you make if you’re a male?
• What types of beer would a woman make?
• What types of beer would a man make?
• What beer flavours would you use?
• What would you invest in to start your own micro-brewery?
• What equipment do you need to make beer?
• What ingredients do you require?
Therefore, condensing the above list, the e-book should cover:-
(a) A brief history of beer-making;
(b) What are the health benefits of beer;
(c) What are the cooking benefits of beer;
(d) What are the cleaning benefits of beer;
(e) What types of beers are there;
(f) What are the social advantages of beer-making;
(g) What are the financial advantages of beer-making:
(h) What beers would you make at certain times of the year;
(i) What beers are more suited to women?

(B) The Why:-
• (Why is it) Eco-friendly (?);
• (Why you make beer) Physically restricted from leaving the home;
• (Why you can use it in) Cooking supplements e.g. marinate, sauce, boiling clams/mussels/prawns, rice, ice-cream, batter etc.;
• (Why it is good for) Cleaning e.g. pots and pans (copper);
• (Why it is good for) Personal grooming e.g. shampoo ingredient;
• (Why it is good for) Gardening e.g. slow/dead growth patches on lawns (where the pet’s tiddled!), kills slugs, captures mice;
• (Why it is good for) Bread making
• Why would you make beer?
• Why would you start your own micro-brewery?
• Why do chefs make their own beer?
Therefore, condensing the above list, the e-book should cover:-
(a) Why beer-making is eco-friendly;
(b) Why women are turning to beer-making;
(c) Why beer is good for....
(d) Why do professional chefs use home-made beer;
(e) Why would you want to start a beer-making business;
(f) Why starting a micro-brewery is good.

Summary
To produce an e-book on beer-making from/at home that appeals to both men and women.
Length – ideally 12 to 16 pages, without images.
Extra notes: The content must be unique, please. IT MUST NOT BE COPIED, under any circumstances.
Successful completion of this project will lead on to additional work for my business.
I would like the e-book completed within 4 days, please i.e. no later than midnight, Friday 2nd May (UK time).