E-Book as lead magnet

Num. of books: 1
Pages per book: 15-20 pages
Industry: Lifestyle/Travel
Topic: Essential Oils & Diffusers
Tone: Other
Outline & Structure: I see our brand as beautiful aesthetically, and we want to present your online packaging as such. A 15 - 20 page, beautifully designed e-book (colorful, well presented and easy to read) that attracts a mostly female, holistic audience. Females age 25 - 55. With the core of your demographic being in their 30's and 40's. Middle class income spenders (hence Pinterest being such a core strategy, as this is where they all hang out.) Keeping this in mind, we want to create content that would take these women off Pinterest (for example) and make them curious enough to download this free content from your website in exchange for an e-mail address.
Extensive research needed: yes
Extra notes:
Our idea for you e-book is a "little book" that offers solutions to various key pain-points in a woman's life.

- Diffusing oils will change your life
- The number one secret to better health
- What you don't know about the air you breath
- Be healthier and happier: This one tool does it all
- The secret to instantly living a better life and getting what you want

^^ The above are simply example titles. We need to play around with the title a little bit more. Perhaps you have some ideas? :)

Each section of the book will be a subheading addressing a particular market segment/ concern.

Example: How to be more zen/ How to lose weight faster/ How to eliminate stress/ How to heal from the inside out/ How to have better hair, skin, nails etc.

Essentially, each section of this "little e-book" will focus on diffusing oils for that particular problem. I would (or recommend) writing it as an engaging "how to" read. Detailing the problem in each section in a fun and interesting way, painting an inspiring picture of attainment and then offering the solution by recommending various oils (for that particular problem) and of course, your incredible diffuser as the solution. :)

Does that idea resonate with you? Imagine a beautifully designed e-book that speaks to the needs of females, but presented from the angle of diffusing essential oils with a premium diffuser to attain relief to your biggest pain points in life as a woman: health, happiness, relaxation, clarity of thought (do better at work etc.), romance (libido) etc.

Since we are wanting to expand (eventually) to an essential oils line... we want the lead magnet to attract people who would be interested in this upsell. Our biggest challenge right now is thinking of content we can create that is completely out of the box. If it's online already, we don't want to use it for this project... or at least, we need a unique angle for this.

Thanks,
Michael
www.bellasentials.com