Content for Infographics and Article

Num. of articles: 3
Words per article: 150 - 400
Blog/website url: www.morganintl.com/blog
Information for the blog/website: Professional Education
Industry: Education
Topic: Professional Certification & Education
Tone: Enthusiastic
Outline & Structure: Content for 2 infographics and 1 article for blog
Extra notes: We are working on a teaser campaign for a new online platform that we are launching in the next couple of weeks. As part of the teaser campaign, we want to create infographics and an article that would support the teaser’s concept. I have included the details for the two briefs of the items required below:

Brief 1: Content for Infographic about success milestones

We need to generate content to be used for an infographic that is based on expectations of professional success. We thought it would be interesting to convey professional success expectations based on age group, and the role age plays in defining certain success milestones (i.e: at 18, a college degree, at 22 their first job, at 28 their first promotion, etc). How does an 18-year-old define success as opposed to a 25-year-old or a 30-year-old? This is just an idea, but we are open to any suggestions you would have for this topic. We want the infographic to very visual and engaging, so the content shouldn’t be very text heavy but rather showing numbers and statistics that can be graphically represented, with exciting facts and figures about success.

Brief 2: Article about opportunity

For the second brief, we need an article about identifying and seizing career opportunities, and why it’s important now more than ever. The article can talk about the significance of creating opportunities for yourself in the workplace rather than just waiting for them to occur, and how this can positively impact your career and help you reach your goals at a faster rate. This can be supported with examples, such as the cofounder of Twitter’s story: https://hbr.org/2015/06/twitters-cofounder-on-creating-opportunities. The article should be approximately 300 – 400 words.

Brief 3: Content for Infographic about Morgan

For the third brief, we need to generate content to be used for an infographic about Morgan and how Morgan “has your back” and supports candidates. We have compiled the content we want to emphasize in the infographic, but we need the points below to be rewritten and summarized so that each point is just one line. They also need to be reworked and translated into exciting facts and figures that can be used for an infographic:

• The Morgan Promise: Offering free tuition for a repeat course if you complete the program but don’t pass your exam.
• Expert Experience & Advice: Morgan’s 21 years of experience in creating and shaping futures means candidates receive only quality training from experts who’ve mastered the most effective routes to success.
• Networking opportunities with over 70,000 alumni: Morgan’s alumni represent a huge pool of certified professionals around the world; candidates have access to this network, taking their exam preparation and career hunting to a new level.
• Vast Global Reach: Offices in 37 locations across the world gives candidates great flexibility, as even if they decide to move country mid-studies, they can easily transfer and continue from their their nearest Morgan location, and have access to unlimited support and guidance from across four continents.
• 325+ Certified & Experienced Instructors: Morgan’s instructors are approachable and friendly, and available beyond the classroom during office hours. Candidates can make the most of this to pick their brains with any quick questions they may have.
• Support Every Step of the Way: Morgan fully supports its candidates by offering help and guidance from beginning to end, from assessment, preparation and supporting candidates from enrolment all the way to exam application and after.
• Diverse & Flexible Learning Options: Morgan’s choice of live classes, self study, online videos, tutoring and review sessions means candidates can fit their learning to their lifestyle, needs and ability. Their package also includes customized tools to fit their learning styles.
• Versatile Offerings: Customized and flexible professional training solutions including internationally recognized certification programs, workshops, corporate in-house training, foundational certificates, professional diplomas, intensive review sessions and one-on-one tutoring.