Blog post for a fashion retailer

Blog post for this site http://bit.ly/Rp3JGA

Guide to when it's most appropriate to wear the different types of hat featured on the site - pick 3-4 of the most common ones

Post should be 500-600 words long, plus one image (use Flickr creative commons and provide link to original image)

Objective:
The article should encourage the reader to explore more of the site's product range and broaden the occasions when they see the site as their go-to shop for fashionable headwear

Audience:
The target market is fashionable males & females in their 20's and 30's who want on-trend accessories and are prepared to pay up to double the high street prices for something individual and well made.

The item will be published either on the site's blog, or as a guest post on a similar site.
It will be published under the name of the site owner

Sites in a similar style include:
http://www.gq-magazine.co.uk/style
http://www.mrporter.com/journal
http://www.net-a-porter.com/magazine/

Requirements:
Must be unique - we regularly check articles against copyscape and other tools after publication
Must not mention other online shops
You may mention brand sites that are stocked by us

UK English & spelling must be used.
Preference will be given to writers for whom UK English is their first language

Provide links to similar work
This is an ongoing project for us so the successful writer can expect 5-10 repeat orders / month