An article on trademarks in entertainment media
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Description
Experience Level: Intermediate
Hollywood and global brands have enjoyed a symbiotic relationship since the advent of film. From the Vespa in Roman Holiday to James Bond’s assertion that his watch was not a Rolex but an Omega, brands have always been keen for their products and services to be used on the big screen by some of the world’s most recognisable faces.
Television product placement was introduced in the UK two years ago (with some limitations), although production companies and broadcasters have been slow to adopt it. In the US, brands have been permitted on-screen for some time, though since the radio payola scandal of the 1950s there has been a need to make it clear whenever money changes hands.
Legal Strategy Review investigates the placement of trademarks in the world of entertainment media, looking at the success stories, legal battles and differences in practice on both sides of the Atlantic.
Legal Strategy Review is a magazine focused on intellectual property, innovation and legal strategies. I have attached an extract from the previous edition of the magazine to this post to give you an idea of the format and style we would expect.
We would require this article by 19th June 2013, and would like the word count to be around 14-1600 words.
Please get in touch if you think this is something you would be interested in taking on.
Television product placement was introduced in the UK two years ago (with some limitations), although production companies and broadcasters have been slow to adopt it. In the US, brands have been permitted on-screen for some time, though since the radio payola scandal of the 1950s there has been a need to make it clear whenever money changes hands.
Legal Strategy Review investigates the placement of trademarks in the world of entertainment media, looking at the success stories, legal battles and differences in practice on both sides of the Atlantic.
Legal Strategy Review is a magazine focused on intellectual property, innovation and legal strategies. I have attached an extract from the previous edition of the magazine to this post to give you an idea of the format and style we would expect.
We would require this article by 19th June 2013, and would like the word count to be around 14-1600 words.
Please get in touch if you think this is something you would be interested in taking on.
Kieran P.
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